Out Of Home News
Taking the experiential route, KDD has put up a 15 ft tall structure of an oversized fruit juice box of its brand Harvest at Korum Mall in Thane, Mumbai
The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points
Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push
I am a firm believer of ‘less is more’ paradigm. We can look at having lesser number of billboards with standardised sizes. OOH should get integrated in the fabric of the cityscape rather than creating visual pollution. Also, the look and feel of the billboards should have consistency across cities. Maybe consolidation is the key here.
Perfect timing to counter strike buzz created by competition & usage of strategic locations make EsselWorld’s initiative billboard of the week
The interesting executional effort and strategic location of the billboard deserves a special mention...
Global brands have flirted with the outdoor space to break through the clutter. exchange4media takes a peek at some such quirky outdoor displays
Ambient OOH maps over 20 channels of ambient environment and further gives consumer demographics covering over 25,000 touch points
Cabs spend 10-14 hrs on road and travel 200 kms everyday, helping brands communicate their message effectively, says the CEO of Carzonrent
This latest venture from All About Outdoor is in strategic partnership with Havas Media. Outdoor Media Plan will officially launch on July 1, 2013
Attractive, yet simple creatives and strategic location makes McDonald’s initiative exchange4media's outdoor campaign of the week
Digital is the way ahead in OOH. Globally, digital is the lifeline of many media formats in the outdoor landscape. India will have to adapt to similar media formats. The concern that needs to be addressed is from the regulatory side. It is high time the media formats in India got into new avatars. All this can fall in place only when all the stakeholders of the industry come together to work towards this positive change for the business.
Use of multiple touch-points and impressive innovations at strategic locations makes the campaign for ‘Fear Factor Darr Se Takkar’ a clear stand-out
Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run
The Chairman & MD of Clear Channel in India and Head of the Clear Channel Mudra JV, has decided to move on after a stint of eight years
The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack
“A central body should regulate & monitor outdoor locations to make it a clean & transparent media for advtg,” says Amarjit Batra, Country Head, OLX India
Marketers haven’t realised the creative potential of OOH. Integration of media can lead to effective outdoor solutions, says Marketing & PR Director, Volvo India
The idea involves getting current residents of the township to share stories as opposed to featuring a celebrity, who might not be aware of the real experience
Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans over 2900 locations
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