Out Of Home News

To stress the idea of Eros Now being a new age digital platform, the agency made use of a large LED screen to launch the logo and set up product stations to allow guests a first-hand digital experience

exchange4media Staff Aug 6, 2015 2:15 PM

After AAP released OOH ad campaign saying ‘Pradhan Mantri Sir, Please Delhi Sarkar Ko Kaam Karne Dijiye’, BJP rolled out posters questioning Kejriwal govt’s ad expenditure which are said to be in the vicinity of Rs 526 crore

Abid Hasan Aug 3, 2015 8:41 AM

Over a span on 17 days, the agency hosted events in Madhya Pradesh, Uttar Pradesh and Bihar to promote Prism Cement’s newest offering

exchange4media Staff Jul 30, 2015 11:47 AM

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha Jul 22, 2015 8:11 AM

Autdoors of Amar Ujala Publications has entered into a strategic partnership with Arc Outdoor media, paving the way for the agency to have exclusive marketing rights of strategic media properties in Delhi, Noida, Ghaziabad, Lucknow and Patiala

exchange4media Staff Jul 11, 2015 8:48 AM

It is designed to give a thorough working knowledge of Out of Home Advertising & Communications including retail, rural and experiential and how they are all inter-related

exchange4media Staff Jul 3, 2015 9:22 AM

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory

Abhinna Shreshtha Jul 1, 2015 5:44 PM

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement

Abid Hasan Jun 26, 2015 1:37 PM

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years

Abhinn Shreshtha Jun 17, 2015 8:12 AM

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Abhinn Shreshtha May 23, 2015 8:55 AM

Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as a medium is fantastic in some towns and quite a disappointment in others. Cities like Delhi and Chennai offer very few traditional OOH options. Hence brands looking to strengthen their focus on such cities find it almost impossible to leverage OOH as an option. However the same cities have enough sites mushrooming up ahead of a political campaign. These call for introspection and commitment in the administration of making the environment business-friendly.

exchange4media Staff May 20, 2015 12:00 AM

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff Apr 22, 2015 8:21 AM

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement

Abhinn Shreshtha Apr 7, 2015 8:54 AM

The agency plans to acquire 150 more in the city over the next six months

exchange4media Staff Apr 4, 2015 8:55 AM

At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabendu Bhattacharyya, and Laqshya Media Group’s Shashi Sinha talk about measures for retaining and attracting brands towards OOH

Abid Hasan Mar 30, 2015 9:17 AM

At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH

Rashi Bisaria Mar 30, 2015 8:29 AM

At exchange4media’s OOH advertising awards NEONS 2015, Milestone Brandcom won both ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 Silvers and 3 Bronze awards. Mother Dairy was named ‘Advertiser of the Year'

exchange4media Staff Mar 28, 2015 9:20 PM