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The 5th edition of exchange4media’s NEONS Awards sees 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations between DDB Mudra (20), Milestone Brandcom (19) and Kinetic Worldwide (18)
The fifth edition of the exchange4media OOH Conference and NEONS Awards will take place on March 27th in New Delhi
Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign deliveries in a structured manner, says Pushkar Jain, Head (Brand Marketing), Tata Teleservices
The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes
ACC cement bag cut-outs were illuminated using LED lights and rotated 360 degrees
While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed
The outdoor industry is quite de-centralised in India. This requires due diligence on our behalf to confirm that we are selecting sites that offer true value. Also, we need to look closely at how we measure success to ensure that it is providing significant return on investment for our campaigns.
Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account
DDB MudraMax installed manual scoreboards in Jammu & Kashmir, New Delhi in India and Lahore, Karachi in Pakistan. While spectators thought these were normal run-of-the-mill scoreboards which kept on-lookers updated with the status of the match, they were caught off guard as the numbers didn't tally
Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with and have an impact on consumers in their daily lives
Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message
The 14-city outdoor campaign features unique experiences on offer in South Africa; DDB MudraMax has carried out the creative execution of the campaign; one-liners in local dialects have been used to resonate with Indian travellers
OOH shines as political parties carry out extensive outdoor campaigns for the elections
Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent
The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India
The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it forces the industry to think short-term. So, short-term thinking further compounds the fragmentation. This does not drive investments that bring quality to the medium.
With the winning of the latest tender, TDI has exclusive advertising rights over a total of 73 stations now
HUL re-launched the Brown & Polson custard powder brand with a digital OOH campaign focusing on the Mumbai Metro
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