Out Of Home News
2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry
Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror
As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company
The new logo is designed on geometric patterns, symmetry and directional alignments formed with 3 forces of nature: Earth – Water – Air. The three forces put together create the 'Kinetic energy' and convert into 'Moving Gears'
As the year 2015 nears an end, Noomi Mehta, MD of Selvel and Chairman of industry body IOAA, spoke to us about what needs to be done to improve relations between the OOH sector and the government over the past year
The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event
Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape
Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope
Freecharge has launched a new marketing campaign targeting Mumbai Metro travelers. The company will be rolling out the campaign to metros in other cities too
The agency associated with couturier Anju Modi who created the designs for the Sanjay Leela Bhansali film. The costumes from the film were showcased at the fashion tour
The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts
Jayesh Yagnik has been promoted to COO, MOMS with national responsibility; Neeraj Ved is now VP MOMS West & South; Krishnendu Ghosh has been promoted to National Head Buying for Madison OOH; and Saumen Roy has been promoted to VP, Madison IES
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban markets
125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads to promote United Nations' global goals for sustainable development. In India, Ambient OOH engaged over 2000 digital screens for the project
Sarkar confirmed the news to exchange4media. He had joined Kinetic Worldwide in 2008
TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor advertising media could be used as a vehicle to increase FMCG’s reach and growth
The tool will help advertisers effectively reach out to over 65,00,00,000 eyeballs across 2500 towns every month in India
IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future
Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager and will focus on driving efficiencies and partner relationships
The campaign was focused in western suburbs followed by south and central Mumbai featuring billboards, metro and bus station signages across the city
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