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Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities
Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.
Lokhande will oversee the trading, operations and buying functions of the company
In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards)
The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon
At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back
The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards
Outdoor advertising in India is growing at a rate of 13 per cent and is expected to touch Rs 3,000 crore by the end of 2016, says Sanjeev Gupta, MD of Global Advertisers
Lookup, the free chat-based local commerce app has launched its innovative new campaign called ‘Ab Chat Se Karo Kuch Kaam Ki Baat’ which makes use of chat-based emojis for the first time in India
Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 50+ cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad were among the major metros
Nomad will be a full service specialist agency with a primary focus on OOH and integrated offerings across mobile, digital, data, activation, experiential, content and creative consultancy.
The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an OOH media spend.
Industry sources confirm that Reliance Jio is conducting an OOH pitch and three agencies are currently in the fray
2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions
The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city
Reliance Trends and Renault have already signed advertising contracts with more deals expected to close in the coming weeks.
The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.
LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.
The agency’s specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch
Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.
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