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Date-wise News

No running around in circles for this Mint-O-Gol

No running around in circles for this Mint-O-Gol?blur=25

ITC has entered the ‘chewy mint’ category with Mint-O-Gol and has roped in DraftFCB+Ulka for its creative duties. The agency has sought to create a strong communication around the new brand with the launch of a new TVC, giving the mint a touch of hypocrisy-busting flavour.

exchange4media Mumbai Bureau Jan 16, 2010 7:52 AM

OOH Media promotes UTV Action through roadblock

OOH Media promotes UTV Action through roadblock?blur=25

OOH Media Pvt Ltd as tied up with UTV Global Broadcasting to promote their newly launched channel UTV Action. As per the tie-up OOH Media will promote UTV Action in select locations in metros and mini-metros through roadblocks.

exchange4media Mumbai Bureau Jan 16, 2010 7:51 AM

Radio Netherlands Worldwide partners Web18 to showcase live news on audio and text

Radio Netherlands Worldwide partners Web18 to showcase live news on audio and text?blur=25

Radio Netherlands Worldwide (RNW) has entered into a strategic partnership with Web18. The website publishes RNW’s international news on the homepage of In.com. This is an extensive deal by Radio Netherlands and through In.com, it aims to showcase its live news on audio as well as on text.

exchange4media Mumbai Bureau Jan 16, 2010 7:50 AM

Arpita Menon’s book ‘Media Planning and Buying’ released on Jan 15

Arpita Menon’s book ‘Media Planning and Buying’ released on Jan 15?blur=25

Media professional Arpita Menon’s book, ‘Media Planning and Buying’, was released on Friday, January 15, 2010, in Mumbai by Shashi Sinha, CEO India, Lodestar Universal Media. The book is aimed at create a sound on theoretical basis of media planning and buying.

exchange4media Mumbai Bureau Jan 16, 2010 7:49 AM

IRDA selects Adfactors Advertising for ‘Bima Bemisaal’ campaign

IRDA selects Adfactors Advertising for ‘Bima Bemisaal’ campaign?blur=25

Following a multi-agency pitch, IRDA has selected Adfactors Advertising as the sole agency to create and advise them on communication across media. To begin with, the agency has created a mnemonic ‘Bima Bemisaal’ to bind the various campaign initiatives.

exchange4media Mumbai Bureau Jan 16, 2010 7:47 AM

Balaji Telefilms Q3 operating loss narrows to Rs 29.06 mn

Balaji Telefilms Q3 operating loss narrows to Rs 29.06 mn?blur=25

Balaji Telefilms Ltd announced its unaudited financial results on January 15, 2010. The company has posted an operating loss of Rs 29.06 million for the third quarter ended December 31, 2009. The operating loss for the quarter reduced by 37 per cent as compared to Q2 FY10.

exchange4media Staff Jan 16, 2010 7:46 AM

Nimbus issues bank guarantees to BCCI; extends partnership till March 2014

Nimbus issues bank guarantees to BCCI; extends partnership till March 2014?blur=25

Nimbus Communications Ltd (Nimbus) on Friday issued bank guarantees to the Board of Control for Cricket in India (BCCI), securing the BCCI for the entire new rights period of its 2010-14 agreement. With this, Nimbus and BCCI have now cemented their relationship till March 2014.

exchange4media Mumbai Bureau Jan 16, 2010 7:45 AM

‘We believe that we are consultants and need to be given that respect’

‘We believe that we are consultants and need to be given that respect’?blur=25

“Yes, we do get involved in pitches, but we are selective. However, we have never believed standing in the queue and pitching… We believe that we are consultants and need to be given that respect. People who don’t give us that respect, we don’t pitch for them. But again, there are certain categories where we would want to be a part of,” says Joemon Thaliath, COO, Interface Communication.

exchange4media Staff Jan 16, 2010 7:44 AM