Media Radio News
TAM Media Research’s radio arm RAM data showed that it was the best week in Kolkata for the top three players.
Tara Muzik channel has sought to widen its scope with Radio Tara, a 24x7 Internet radio service airing traditional Bengali music. The radio service has been soft launched during the ongoing festive season. Registrations have been free for Radio Tara, but post the Puja season, the service will go paid.
With Dussera being celebrated all over the country, Fever 104 FM has put together the Epic of all time – the Ramayan. Being presented as a series, the Epic has veteran actors like Naseeruddin Shah, Anupam Kher, and Om Puri lending their voice for the various characters.
Excitement over being declared winners of the first ever exchange4media Radio Advertising Awards (ERAA) on October 7, 2010 in Mumbai spills over to this week as well, as the winners relive the experience and share their views with exchange4media…
Muthoot Group’s FM venture, Chennai Live, recently turned two. The talk radio, which plays only English music, is targeted at the 25-plus age group. To mark the occasion, the Chennai-based Fm station has launched a radio reality show – ‘Band Hunt’.
The eagerly awaited names of winners of the first ever exchange4media Radio Advertising Awards (ERAA) were announced at a grand ceremony in Mumbai on October 7, 2010. Big Bazaar and Vodafone have jointly won the coveted Radio Advertiser of the Year award. The Radio Advertising Agency of the Year award went to Leo Burnett, while Percept Media was declared Radio Media Agency of the Year.
There was much loud cheering, whistle blowing and drum beating as the winners of the inaugural exchange4media Radio Advertising Awards (ERAA) were announced on October 7, 2010 in Mumbai. The big night saw participants in full attendance and in high spirits.
All eyes, and should we say ears, are on who the winners of the first ever exchange4media Radio Advertising Awards (ERAA) would be. Well, the winners will be unveiled in a few hours time at a grand ceremony at the Sahara Star in Mumbai on October 7, 2010.
India is not one country, but several. The question is how do you communicate with so many people at one time and yet not lose relevance? For KV (Pops) Sridhar is National Creative Director, Leo Burnett India, the answer is simple – the radio.
RAM data shows that it was not the best week for Bangalore with top FM players except Radio City showing a decline. The top players in Delhi, too, have dropped, but mid-order players like Radio City and Red FM have managed to keep their numbers positive.
On the eve of the Phase III FM expansion, Rameet Arora, Senior Director, McDonald's India - South & West has a wish list for radio – continuous innovation, research that’s reliable and higher standards; an industry that takes itself more seriously; more advertiser confidence; and a lot more creativity.
The quality of entries received for the inaugural exchange4media Radio Advertising Award (ERAA) was highly appreciated by the distinguished Jury. The Awards has the radio industry and advertisers all excited. Jury members, too, have affirmed and resonated the industry’s view of the need for an awards initiative like ERAA. The Awards ceremony will be held at Sahara Star Mumbai on October 7.
Writing exclusively for exchange4media, Webchutney’s Sidharth Rao states that today, customer engagement has metamorphosed into a barometer of an ad’s success across all mediums and that growth of digital media has impacted radio advertising like never before.
The radio industry can go a long way in truly partnering brands, especially in the area of Catchment Engagement, and thereby creating value for both, says Vinay Bhatia, Customer Care Associate & VP – Marketing & Loyalty, Shopper’s Stop Ltd.
After the Mumbai round, the eminent Jury members of the inaugural exchange4media Radio Advertising Awards (ERAA) got together in Delhi on September 28, 2010, to evaluate the entries received from the cross-section of the industry for various categories of awards. The Award ceremony will be held in Mumbai on October 7, 2010.
Judging process for the first ever exchange4media Radio Advertising Awards (ERAA) has commenced with Jury meets in Mumbai on September 26 and now in Delhi on September 28. The entries received from the cross-section of the industry have been deeply appreciated by the distinguished Jury, making the process more interesting. The Awards ceremony will be held in Mumbai on October 7.
Radio Mirchi remains the hot favourite FM station in the Mumbai market as per RAM data for a six-week average ending with Week 36. According to the market share figures of radio channels during the last six weeks, Radio Mirchi ended Week 36 with a market share of 17.6 per cent.
Stage is set for the judging process to commence for the first ever exchange4media Radio Advertising Awards (ERAA) as the last date for receiving entries got over on September 20, 2010. An overwhelming response has been received from cross-section of the industry. The Awards ceremony will be held in Mumbai on October 7, 2010.
“It’s not easy writing radio spots,” says Nima Namchu, Executive Creative Director, Contract Delhi, as he points out the challenges faced by a radio spot writer in holding on to the listener’s attention in the face of competing media as well as myriad tasks.
TV Today Network has unveiled the new brand identity for its radio operation, Meow FM. The FM station has been rechristened ‘Oye!’ with the tagline ‘Sabse Filmi’ and will run on the same frequency 104.8 FM. exchange4media has reported on September 17 that Meow FM was being renamed as either Oye or Dhak Dhak.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
