Media Radio News
Seeing the enthusiastic response to the first ever exchange4media Radio Advertising Awards (ERAA), last date for sending entries for the Awards has been extended to September 20, 2010. The Awards will be presented at a grand ceremony in Mumbai on October 7, 2010.
Ending all speculations, TV Today is rebranding its FM station Meow FM from September 19, 2010. Recent RAM numbers do not show any significant growth in the listenership of Meow FM. It remains to be seen whether the focus of the FM station would still be women-centric post the rebranding.
Radio Mirchi remains the hot favourite FM station in the Delhi market as per the RAM data for five-week average ending with Week 35. Mirchi ended Week 35 with a market share of 24.6 per cent, way ahead of the rest.
While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.
As the last date for the exchange4media Radio Advertising Awards (ERAA) 2010 approaches fast on September 20th, the distinguished Jury panel is looking forward to some scintillating work in radio advertising. The first ever ERAA 2010 will be held in Mumbai on October 7 and will recognise work done in the field of radio advertising for the period July 2009 to June 2010.
Big FM remains the hot favourite in the Bangalore market as per RAM data for the five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Big FM ended Week 35 with a market share of 19.3 per cent.
Radio Mirchi remains the hot favourite in the Kolkata market as per RAM data for the four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 20.3 per cent.
The Indian Readership Survey (IRS) Q2 2010 results for the radio industry show Radio Mirchi as the leading FM radio station in India in terms of listenership. Radio Mirchi has registered a listenership of 41,799,000 in the latest quarter. This is a huge gap from the No. 2 FM player Big FM, which has garnered a listenership of 22,692,000.
Excitement is building up for the first ever exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Last date for receiving entries for the Awards is September 20.
Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.
Along with the radio players and advertisers, creative honchos and media planners are equally excited about the first ever exchange4media Radio Advertising Awards (ERAA). The media planners are positive that ERAA will recognise quality work and talent in the industry. The 1st Annual ERAA will be held in Mumbai on October 7, 2010 and will recognise the best work done between July 2009 and June 2010. The last date for receiving entries for the Awards has been extended to September 20.
Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.
Hectic activity is on for the 1st Annual exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Following the overwhelming response from the agencies, advertisers and radio stations, and on popular demand, the last date for receiving entries for the Awards has been extended to September 20.
Fever FM is the hot favourite among male and female listeners in Bangalore in the night slot as per the RAM data for a four-week average ending with Week 32.
With its ‘Suno Sunao, Life Banao’ strategy, Big FM has been adapting well to the markets where it is present. Even as it has incorporated content in local languages, the FM station has not neglected its key Hindi speaking markets. exchange4media takes a look at Big FM’s evolution over the years and its programming strategy.
The tussle between music companies and the radio industry over the music royalty issue is not over yet. The Copyright Board had recently recommended a revenue sharing model for the radio companies and the music companies. However, music companies are far from happy with the recommendation and have come out strongly against it. They share their reservations with exhange4media.
"Our target group is the malayalis and tamils from India who are settled in Dubai. They yearn for something from their homeland and thus have an instant emotional connection with our radio channel. And this is by no means a small number. There are more than one million malayalis and tamils in Dubai and nearly 2.5 million in the GCC (Gulf Cooperation Council), making them the single largest expatriate community in this part of the world."
Radio Mirchi is the hot favourite among male and female listeners in Delhi in the morning slot as per RAM data for a four-week average ending with Week 32.
It is not just the radio players and advertisers who are looking forward to the first ever exchange4media Radio Advertising Awards (ERAA). Calling ERAA a wonderful initiative, the creative honchos feel the awards would encourage better creativity in the radio medium. The 1st Annual ERAA will be held in Mumbai on September 15, 2010, and will recognise the best work done between July 2009 and June 2010.
The bitter tussle between radio operators and music companies over royalty payment has come to an end with the Copyright Board recommending a revenue sharing model. Around 2 per cent of net advertising revenues of radio companies will now be given as royalty tax to the music companies, providing a much needed relief to radio players.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
