Media Radio News
Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?
Radio today has significantly grown as a marketing medium. Aditya Birla Financial Services Group is one such group successfully tapping the medium.
Has radio been able to shake off the sluggishness as a marketing medium? Future Generali is effectively using radio for its promotion activities and showing the way…
“At the time when the Bhaskar Group decided to foray in the radio industry, everybody else followed top-down approach while we followed bottoms-up approach. The strategy was to cater to the audience where the brand already has a strong hold. Moving along the same ideology 94.3 MY FM was incepted to cater to the Tier-II cities of the nation because we knew these markets and had strong connect through Bhaskar’s presence.”
After enthralling Indian audiences for 70 years, BBC Hindi will no longer be on air from April 1, 2011 due to cost cutting.
HT Media Ltd’s Fever 104 FM has seen a strong growth in the third quarter ended December 31, 2010, as its revenue increased by 66.75 per cent.
Radio Mirchi is gearing up for the third edition of the ‘Mirchi Music Awards’, which is being held in Mumbai on January 27, 2011.
Ball has been set rolling for the third phase of FM expansion in India. The Group of Ministers on FM Phase III rollout, at a meeting on January 19, 2011, decided on the e-auction method.
Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews and his thoughts on the game, on ‘One Day Mataram’.
In a bid to move the Mirchi Experience out of radio sets, Radio Mirchi kickstarted its Purani Jeans Film Festival on January 14, 2011, by showcasing 'Sholay'.
As Radio Operations Head for Delhi, Sudha Sadanand will oversee all aspects related to programming, technical and promotions for Big FM and will report to Business Head Soumen G Choudhury.
Hello FM Network’s stations down south are all set to make Pongal a memorable one for its listeners with star-studded line-up of programmes.
Red FM is celebrating Makar Sankranti this year by encouraging Mumbaikars to join their favourite RJs in a kite flying competition – ‘Dheel De’.
As the country celebrates Makar Sankranti and Pongal, radio stations have come up with innovative initiatives to bring the festivities live on air for their listeners. Read about all this and more news in our Radio Section…
Mirchi Mobile, designed by Radio Mirchi in association with Spice Digital, will now also be available to Reliance and BSNL mobile subscribers.
Radio City has emerged as the favourite radio network of media planners/ buyers in Delhi, Mumbai and Bangalore, according to the second edition of the Pitch Media BrandOmeter. Radio City managed to garner an absolute score of 726, up from 659, to move up two ranks to emerge as the leader in the rankings’ table. It pushed Radio One to the second spot, which was the topper last year.
Radio One, which has turned four in the Bangalore market, has been busy leveraging its Bollywood content. While the going has been good for the FM station, it is only too aware that the competition is not too far away from breathing down its neck. Moving forward, Radio One is looking at extracting more value from the Bangalore market.
Fever 104 FM has been entertaining and engaging Dilliwalas for four years now. As a part of their anniversary, Fever 104 FM has planned an exciting line-up of musical activities to celebrate the occasion in style under the umbrella campaign - Fever Ga Ma Pa.
“We are way ahead of everyone as far as radio is concerned as per IRS. Therefore, the real competition for us is other media e.g. local print and TV. We believe that we are in the space of entertainment and not radio alone and therefore compete with all other modes of entertainment. Our benchmarks are to improve the overall population of radio listenership and increase the average time spent listening to radio.”
Radio Mirchi recently announced some changes in the team structure in Hyderabad and Mumbai. As part of the restructuring, GG Jayanta is now the Regional Manager Marketing, South; Vikram Ahuja has been appointed as Cluster Head, Hyderabad and Indira Rangarajan has been promoted as the Regional Programming Head (West and South).
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