Media Radio News
Entertainment Network India Ltd has joined hands with Abu Dhabi Media Company to launch Radio Mirchi in the UAE
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Close on the heels of winning VGN Developers, Chennai-based communications firm Gutfeel has been signed up by Hello FM
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Big FM has launched ‘Eddelu Bengalooru’, Bangalore’s biggest civic initiative in the recent past, with popular breakfast show RJs Harsha and Shruthi
John Abraham and Abhishek Bachchan have joined Radio Mantra’s social awareness campaign – Poll India Poll, which encourages people to vote
Big FM is celebrating Republic Day with the Big Music Parade, which will air music from different parts of the country & celebrate unity in diversity
My FM is all set to beef up its content line-up by launching two new interactive programmes – Aradhana and Kajal – in Ahmedabad
Giving a twist to the radio tale, FM players share with exchange4media which song their radio station associates with most & how they would brand it
Vineet Singh Hukmani, MD, Radio One, speaks exclusively to e4m on the station’s plans to tap the up-market listener base with revamped content
Apurva Purohit, CEO, Radio City, points out that the time for the industry to work together is here
Prashant Panday, CEO, Radio Mirchi, ponders on the slowdown in radio & forecasts the role that 2012 will play for the industry
2011 is being hailed as a landmark year for radio, with the announcement of Phase III, among other things. But will it spur listenership and revenues?
FMCG and television are the two major brand categories that advertise on radio. Apart from these, telecom is a growing industry that advertises on radio. At the local level, it’s the retail sector that advertises on radio in a big way. However, the real estate sector, which has been witnessing a negative trend, has not picked up well on radio. Apart from this, a lot of brand categories have increased their spends on the medium and have opted for radio in their media plans.
Monica Patnaik, Joint Managing Director, Eastern Media Ltd (Radio Choklate), lists the seven challenges regional radio players have to face
Apurva Purohit, Chief Executive Officer, Radio City, lists seven reasons why advertisers cannot afford to avoid radio.
Prashant Panday, Executive Director & CEO, Radio Mirchi, highlights seven ways in which advertisers can optimise returns on radio.
Anurradha Prasad, President, AROI and Chairperson & MD, B.A.G. Network, on the seven opportunities and challenges that Phase III will bring.
Big FM revamps its signature jingle “Suno Sunao, Life Banao”; jingle to be heavily promoted across the Reliance Broadcast Network.
Nishant Mittal, Chief Executive Officer, Radio Misty, highlights the seven opportunities and challenges of small town FM radio stations.
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