Media Radio News
Sanjay Hemady, Chief Operating Officer, Hit 95 FM, lists seven ways in which content can be diversified on FM radio.
George M George, CEO, Chennai Live 104.8 FM, writes about the advantages and disadvantages of being an all English talk radio station.
Fever FM’s Delhi initiative - Dilli Ka Haq, Sachin Ke Naam Ki Sadak, has drawn support in honor of Sachin’s much awaited 100th test century.
“Radio rips masks. Disguises crumble on radio. Radio bares all bluffs. Only honest advertising pays,” cautions Rajeev Nambiar, CEO, Hello FM 106.4.
Testing new formats like reality shows, niche music genres, talk shows, are important to enhance growth of radio, stresses Harrish M Bhatia, 94.3 MY FM.
G Krishnan, Executive Director & Chief Executive Officer, TV Today Network Ltd, on seven things advertisers can expect from FM Phase III expansion.
Missed out on Golden Mikes 2011? Relive the excitement, share the winners’ ecstasy, celebrate the wins and applaud the best in radio advertising in India.
Idea Cellular was declared Advertiser of the Year at the Golden Mikes Awards 2011. Mindshare is Media Agency, Leo Burnett is Creative Agency and BIG FM is Radio Broadcaster of the Year.
BIG FM has been adjudged Radio Broadcaster of the Year at the Golden Mikes Radio Advertising Awards 2011. Idea Cellular is Advertiser of the Year.
Winners of the Golden Mikes Radio Advertising Awards 2011 will be unveiled tonight at a glittering ceremony in Mumbai.
Golden Mikes Awards is all set to celebrate the very best of radio advertising on stations across India as the list of nominees has been unveiled.
He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.
“FMCG and television are the two major brand categories that advertise on radio. At the local level, it’s the retail sector,” says Ashit Kukian, Radio City.
The judging phase of the Golden Mikes Radio Advertising Awards 2011 commences with the jury meet in Mumbai on December 9, 2011.
Programming has seen some changes. Earlier, the RJ would play a lot of film songs, there would be film stories played on radio… but today there’s a whole lot of segments with interesting shows/ interviews backed by songs. Also, the competition is getting tougher with so many players. The emphasis continues to be on who plays what, when and for whom. As for RJs – there are a few strong names that have stuck to brands and stood the test of time… but a lot more science is applied to the art now.
BIG FM is embarking on a national ‘Red Ribbon Campaign’ this World AIDS Day from December 1, 2011, across its 45-station network.
BIG FM crossed over 1 lakh fans on its Facebook page. Big FM spends around 7-10% of their marketing budget on the digital platform, which also includes mobile.
With last date for receiving entries for the e4m Golden Mikes 2011 Radio Advertising Awards now over, all eyes on the judging process, which will commence shortly.
Oye! 104.8 FM is all set to go visual with the release of its new television commercials. Bollywood director Pradeep Sarkar has created the TVCs.
Not sent in your entries yet for the e4m Golden Mikes 2011 Radio Advertising Awards? Here’s your chance as the deadline for receiving entries has been extended to November 20, 2011.
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