Media Radio News
"The sad truth is agencies today have lost the edge to use gut feel and stick to numbers which in a creative business can be a contradiction in terms."
exchange4media takes a look at few top winning campaigns of Radio Lions @Cannes 2013 to find out why the advertising fraternity was hooked on to them
Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music
The quantum of listenership of FM radio in India seems high, but in reality RAM is not an accurate assessment of the industry's success, says the Chief Consultant, Vehrnon.com
Radio is also a social media. Any media which allows you to come together, interact, comment and participate in a discussion is a social media. Internet by itself is not social media; applications like Facebook make it social. Similarly, radio also has certain elements that drive participation, social interaction and communication. In that sense, I do not see that radio and social media are competing.
Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience
License woes, inadequate FDI relief, lack of Govt. support and the numerous taxes are bottleneck to smooth radio Phase III expansion
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
We will expand to markets where it makes business sense to us. The business sense works in two ways – the market itself is an attractive market and from the auction point of view it makes sense. Sometimes some markets are important from a geographical proposition that we give advertisers. For instance, Punjab is an important market, UP is a potent market, Kerala is an important market.
While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts
Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts
While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts
Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation
With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio
Elections have become an exceedingly important part of radio’s revenue plans. The election spending in the 2009 general elections were healthy, but the latest Assembly elections in Gujarat have been much, much higher. We believe that political parties have seen the impact of radio. More than anything else, radio provides them the opportunity to talk of multiple facts, and attack each other in a rapid, flexible manner.
In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes
Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now
While no changes are expected in the initial months, ad rates will be decided based on the higher reach of stations & advtg economy across other media
The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM
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