Media Radio News
The FM radio player has made profit before tax of Rs 0.28 crore in Q1 FY14 as compared to a loss of Rs 2.28 crore in the same period last year
For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap
I love it when a business solves an industry problem & flourishes rather than just being an opportunistic idea, says Anil Srivatsa, CEO & Co-Founder, Radiowalla Network
Nothing can change the content game completely till the Government loosens up on the regulations, says the CEO, My FM
The regional streaming will have zero advertising at the moment. It shall offer non-stop contemporary Tamil content
There is an overall upbeat mood right now and we expect the trends to continue. At times, due to the macroeconomic environment, one feels that there can be reasons to worry, but then radio still being a medium which has to be fully explored by a majority of advertisers, especially in the smaller and upcoming markets, one is optimistic and positive on the industry’s growth. Also, there are opportunities like the festive season, elections and Phase III that are at the door, giving us enough reasons to be buoyant on the prospects of growth.
Interactive nature of the medium, brand recall & ability for market-centric campaigns give radio a thumbs-up from BFSI marketers
The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts
With the upcoming inventory cap on television & real estate clients reducing their print spends, radio is the direct beneficiary, says Vineet Singh Hukmani, MD & CEO, Radio One
Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM
I am not sure about an overlap between radio and digital. Yes, there are certain advertisers who go to digital or might be more digitally inclined. However, the ratio of listeners on radio for tuning into music is far higher as compared to digital. Besides, radio is a free medium for listeners and does not have woes such as internet plans and speed and hence, garners a lot more traction and attracts a lot of advertisers.
With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content
Radio is a free medium & doesn’t have woes such as internet plans & speed, thus attracting more advertisers, says the Biz Head, Radio & Entertainment, HT Media
Radio offers maximum reach, especially in a city like Mumbai, where people spend half their day commuting. For retail brands, radio plays the role of a very important low-cost medium as they get tailored catchment area and have the opportunity of targeting well.
Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...
For retail brands, radio is an important low-cost medium as they get tailored catchment areas & focussed targetting, says Bharat Dhuppar, CMO, Omkar Realtors
The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM
exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game
Talking about radio Phase III, the Secretary of Ministry of Information and Broadcasting throws light on the issue of base price and the e-auction process
FM radio needs to get out to more people as part of pop culture, not merely similar streams of film music that it is perceived to be now. The future need has to be to generate loyal listeners, not the current trend of listeners flirting with a station for the duration of a song then going somewhere else. Loyalties are not happening. This is a unique Indian phenomenon. On the whole, the general RAM numbers are encouraging. The quantum of listenership of FM radio in India seems high, but in reality RAM is not an accurate assessment of the industry success and traction.
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