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Radio players have still not been able to freeze on expansion strategies owing to concerns such as base price, migration fee, license extension, etc.
MIB is planning to issue request for proposal this month and put in place an auctioneer in coming two months, says the MIB Secretary
Cricket fans can listen to live running commentary of 33 select Pepsi IPL 2013 matches over AIR’s National Channel & FM Gold Network in English & Hindi
Vivek Modi to head the North Cluster of Radio Mirchi. Sarvmeet Oberoi will be responsible for the growth of intellectual properties
The Network has seen six key changes in various business roles across the country
Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement
Nisha Narayanan and Surendar will jointly hold the COO position, with the former handling all stations except the south market
We believe political parties have seen radio’s impact; it provides them the opportunity to talk of multiple facts, says Prashant Panday, CEO, Radio Mirchi
Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns
Substantial categories will enter radio only once broadcasters have the permission to air news. In international markets, programming line-up consists of talk plus music and talk is extremely relevant to a consumer’s life. With news and topical information, every player’s offering becomes very unique, whereas in music it is duplication of content. News and current affairs will help every broadcaster take their own stand and create unique superior content. Also, consumers of radio are ready for news content. Our experiments with fictional talk content have been received really well. Consumers are ready for much stronger content. Also, news will help broadcasters create their differentiated voice and thus create loyalty among their audiences.
With full inventory and high advertising activity, radio can expect better increment in 2013, say industry experts
Prior to this, Narayanan was Senior Vice President - Programming and Projects at Red FM. She has been holding fort since Rana Barua’s exit in 2012
While the radio spots manage to pop the visual story in your mind, along with connecting with the youth, the message is not the same as given via TV ads
Effective spots, strong creatives & using radio for its intrinsic strength (media multiplier effect) can help e-comm leverage radio to its most, say experts
Tewari also said Phase III auctions of 839 stations in 294 cities will be completed in the next six months
While the property aims at recognising independent talent, it also helps in bringing out taste for a new genre amongst Radio City listeners
The alliance aims at giving a complete package of services to advertisers by playing off each other’s strengths
While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts
e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio
The CEO of Radio City points out that the radio industry grew by approx six per cent in 2012 and the situation will only get better post Phase III
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