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The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience spends looking at the TVC
There has been a 15% rise in ad volume from the Education sector in Q2 2019
The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles
A two hour-long program will bring on screen a string of episodes from Sri Bhagavata Purana where Lord Krishna enunciates the story of Lord Ganesha to Radha
The campaign will leverage digital, social media, on-ground and dealership activation to engage with consumers and celebrate the choices they make together as a family
With this campaign — conceptualised by Ogilvy — the brand expands into the size-inclusive fashion market by upholding body positivity
As part of the campaign, spearheaded by Mirum, Figaro invited grandmothers from all over India to review traditional delicacies cooked in olive oil
The brand is showcasing the premium car at JCDecaux’s promotional space in the common departure area, a high footfall zone at the airport
Malhotra joined SITI as Chief Operating Officer in 2011 and since then has helmed leadership roles across the Essel Group
The digital pillars have been installed at the baggage reclaim area at Domestic arrivals
To spread awareness about using eco-friendly Ganesha idols, BIG FM held a two-week-long contest and 15 winners were felicitated with a Tree Ganesha by Mirza
The campaign aims at encouraging consumers to use OPPO Reno2 features to create the most imaginative and unique content
Sondhi is currently Managing Director and CEO of the Indian arm of construction equipment manufacturer JCB
The show features anchor-turned-actress Jacqueline and Siddharth, of Saravannan Meenatchi fame, in the lead
The Court issued a dynamic injunction restraining publication or republication of certain defamatory articles against EbixCash by US-based Viceroy Research Group
The first edition of the magazine will be available across 30+ cities with a circulation of 25,000+ print copies
The re-entry of Sony Entertainment Television in the list is significant as Kaun Banega Crorepati season 11, which began August 19, may have boosted the channel’s impressions in a big way
At the Businessworld Marketing Whitebook Summit 2019, Rao, Director-Branding, ICFAI Group, spoke on the topic ‘The Performance Conversation’
Rajeev Dubey, currently the Managing Editor, Business (TV and Digital) and Editor, BT.in has been given the additional charge of Editor, Business Today
The agency will also undertake strategy execution involving creation of content, building touch-points and propagating them through organic and paid mediums
In India, Rubeena Singh, CEO, iProspect India, will be running the initiative with an extended leadership team from across Dentsu Aegis Network
Alia will be the first Indian TV character to have her own TikTok account
The account will be handled out of the Bangalore office of Mullen Lintas
Nexus Malls becomes the first Indian Retail Real Estate Company to have a Bollywood celebrity on board
At a panel chaired by Vivek Tiwari of Medikabazaar, Hemant Jalan, Indigo Paints and Hiren Gada, Shemaroo, talk about how innovation will be key and digital medium has phenomenal growth opportunity
The operators have been asked to report compliance as per the new regulatory framework within seven days from the date of issue of the direction
Prior to this, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB
The debate was moderated by Vikram Sakhuja of Madison Media; participants included Satish NS, Haier Appliances; Laxman Tari, Legrand India; Akash Deep Batra, DBS Bank & Krishnarao S Buddha, Parle
We spoke to experts on how marketers are targeting hyper-local areas through their native cricket heroes and local celebrities
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