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The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales
Launching the Diwali campaign, Ranveer Singh will be donning Manyavar’s opulent Indian wear as he speaks about his #DiwaliWaliFeeling
Culture Machine Media will be structured into two focussed businesses - CM Studios and Lightstream
Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour
The campaign is also extended to print and digital to give it a complete 360-degree impact
Vyas has started her new innings with a digital platform .
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh
Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations
Conceptualised by Ogilvy, the film will be aired on leading channels supported by digital, outdoor and retail activation
The promotional offer will apply to Star's 16 a-la-carte channels including, Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV
The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India
The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx
The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai
We look at technology in a way that it can create maximum good for us as well as our customers, says Khaire, Principle Architect, Vistara -Tata Sia Airlines Limited
Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season
With Bedi on board, the brand aims to break barriers and scale new heights by showcasing the range of the all-natural and preservative-free products
Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency
The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets
Kathy shared how Ruder Finn is transforming the way it does business with its clients by adapting new technologies in communication
Benjamin Wei to be Managing Director and will lead operations in Beijing and Shanghai
The income from advertisements has contributed around 99% of total revenues in FY19, as per reports
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign
The brand recreated conventional flavours of Bengali street food as part of the campaign
This collaboration will enable the ZEE5 app to be featured in the recommended apps section of Panasonic Android Smart TV
Prior to this, Khan was with Omnicom Media Group as Vice President, Digital Planning
Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK
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