"Our editors run their businesses without any commercial considerations. Let me give you an example. It came to me as a compliment from somebody the other day. On CNN IBN, our film 'Welcome' (a film we've taken a large bet on) was reviewed by Rajiv Masand, on his very popular show. Rajiv said, "The film is so bad that anyone who goes and sees it and enjoys it, I will personally pay for his psychiatric treatment." This was his line, on our own channel, about our own film. There is no influence on our editorial."

exchange4media Staff Jan 18, 2008 12:00 AM

"Mass media can't be replaced. It has its own strengths. New media gives a multiplier effect when used in tandem with mass media. Over the years media has evolved and new media helps to reach out to the target audience in a precise manner. Mass media will continue to drive the communication business. Perhaps the definition of mass media would change and, maybe ten years from now, the Internet would be an integral part of mass media."

exchange4media Staff Jan 11, 2008 12:00 AM

When we stared out we had a different name for each language portal, which posed a challenge when it came to unified branding. So we deliberated and decided that we need to have one brand, one name, hence each portal has the name Webdunia. We migrated our email service from ePatra to Webdunia Mail, portal properties like Webulagam.com to tamil.webdunia.com.

exchange4media Staff Jan 7, 2008 12:00 AM

"I want to raise the creative bar not only of Bates India, but also of the whole of Bates' Asia market. I want to help them realise great ideas and ensure they are implemented beautifully. About the specific and immediate changes, I am not looking at changing anything here on an immediate basis. There is a bunch of young creative guys here, and I am looking forward to understand them closely."

exchange4media Staff Jan 4, 2008 12:00 AM

We want to be the largest retail chain for digitally delivered products and services in the country. It is an assisted e-commerce model and whatever we would be selling through the 'assisted kiosks', the same can be transacted through the web and mobile. By building this large infrastructure of physically manned e-commerce kiosks and aggregating multiple products and services, we would be catalysing the growth of e-commerce in the country and would be creating an alternate option for consumers to transact on the Internet.

exchange4media Staff Dec 28, 2007 12:00 AM

“We are constantly talking to our customers to understand their emerging needs and evolving lifestyles. Our customers’ lifestyles have changed; today’s customer has an active lifestyle. He is looking to spend quality time with his family, explore new territories, visit new places, and is looking for a car that can meet all his needs.”

exchange4media Staff Dec 27, 2007 12:00 AM

I think in general, you are selling your country a little bit short- I think Indian creatives should lighten up a bit more. If we look at the Thailand advertising community, they are quirky, funny, and they produce a lot more creative that appeal to the international juries. So, I think Indian creatives can look at the Indian consumers more closely and create humourous ads like we have seen internationally.

exchange4media Staff Dec 21, 2007 12:00 AM

The Internet Age is ensuring a faster information flow. The managements are thus raising concerns about where the next issue will spring from. Digital technologies are fuelling a culture that values individual voices over institutional ones. The challenge is to find ways to connect with stakeholders that make an impact and are credible to build meaningful relationships.

exchange4media Staff Dec 17, 2007 12:00 AM

"The Indian consumer and culture have changed. They have become more remixed, where we are taking some aspects of Anglo-Saxon and mixing it with Indian culture. I believe there isn't any other agency that is doing brilliant work of consistently talking to this new remixed consumer. Our opportunity is to be this agency that talks to this remixed consumer in the most relevant way and offer creative solutions based on the insights that we get from the remixed generation."

exchange4media Staff Dec 14, 2007 12:00 AM

Mobile advertising holds the promise of targetted delivery to large customer segments. At the same time, the personalised nature of delivery and the instant ability to seek a response or closure are great attractions for advertisers. It seems to have the best of direct marketing and mass advertising.

exchange4media Staff Dec 10, 2007 12:00 AM

Our inspiration has come from the fact that today there is an overload of superfluous information, innumerable distractions and severe paucity of time. Our vision is to provide 'oxygen for minds' by making available meaningful, relevant, purifying, refreshing and energising content, all within the short time available to viewers on the move.

exchange4media Staff Dec 7, 2007 12:00 AM

Till recently, people never took radio as a medium of communication seriously. Print and electronic mediums have always dominated the scene. But the scenario is changing and people are now waking up to the importance of radio. The medium has unparalleled reach and its complete potential is still to be tapped. The radio industry is on the rise, and things are looking bright for the industry.

exchange4media Staff Dec 6, 2007 12:00 AM

“I have seen that the Indian media is extremely sophisticated; the production values are great. Television is growing by leaps and bounds here. So by no means do I think that American or European television is more sophisticated. But what CNN is targeting is not the same as any national news network, and that includes the Indian news channels.”

exchange4media Staff Dec 4, 2007 12:00 AM

"At the moment, we are seeing a dramatic technological change. We are also now inviting consumers to interact more with the banners and hoardings through infrared and Bluetooth applications; touch screens and LED screens. That is surely a great move towards creating a personal relationship with the consumer. In future, outdoor creatives have to be extremely creative for breaking the clutter. There will be diverse forms of billboards, and advertisers can practically advertise everywhere."

exchange4media Staff Dec 3, 2007 12:00 AM

<div align=justify>"I have been hands-on right from the funding stages. What has worked for me is that I have been a viewer all my life, and hence not been so close to the woods. This is one reason why I have been able to make the channel fresher. I know as a viewer what causes fatigue. When you have been in the system, you come back with the same mindset, and you make different versions of the same thing."

exchange4media Staff Nov 30, 2007 12:00 AM

"I don't make anything to suit my sensibility. I always created entertainment that people will like. For NDTV Imagine, we see the environment around, the programming around and the competition around, and get a sense of what we are going to do. It's not about knocking out anyone else's shows, but of being able to carve something for ourselves."

exchange4media Staff Nov 23, 2007 12:00 AM

“In order to have a loyal customer base we have to make our brands relevant to our consumers in their lives. Where, when, how, with whom they drink – all of these aspects matter. We communicate our brands in the right way and make our products available at an arm’s reach. We aim at creating desire in the consumer’s mind.”

exchange4media Staff Nov 19, 2007 12:00 AM

One thing that is a common denominator between what Sony has been doing over the years is about having a marketing-based approach. It is about listening to your customers, getting the right look and the feel for the channel. We are glad that we have been doing this throughout, and have been successful in taking the same philosophy into its overseas markets.

exchange4media Staff Nov 16, 2007 12:00 AM

"We have a younger and less loyal audience. I call them butterflies - as long as a site offers nectar, they'll stay and then they will move on. And once the Indian online industry matures and is willing to collaborate, we'll see gains all around. That's why we are seriously signing on content syndication deals, which traditional media might see as competition."

exchange4media Staff Nov 8, 2007 12:00 AM

The PR industry in India is still quite nascent, as compared to its peers in the US and Europe. But with the explosion in media outlets and the rapid growth of the media industry, PR is increasingly seen by our clients as an important strategic tool. Clients in India are also increasingly expanding globally and require PR agencies to have an understanding of the global media landscape.

exchange4media Staff Nov 5, 2007 12:00 AM