Authors
Venkata Susmita Biswas
Samsung is shunning ads focussed on features to tell stories about the people it serves in India
Venkata Susmita Biswas Sep 20, 2017 7:48 AM
Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems
Venkata Susmita Biswas Sep 11, 2017 7:37 AM
The Executive Creative Director at Law & Kenneth Saatchi & Saatchi moonlights as a theatre artist and his 8-year-old daughter has taken after him already
Venkata Susmita Biswas Sep 9, 2017 8:13 AM
The ad features Akshay Kumar, the brand ambassador for Lever Ayush
Venkata Susmita Biswas Sep 7, 2017 8:37 AM
Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017
Venkata Susmita Biswas Sep 4, 2017 7:50 AM
The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Cannes and more
Venkata Susmita Biswas Aug 31, 2017 7:53 AM
Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country
Venkata Susmita Biswas Aug 29, 2017 2:05 PM
BankBazaar has increased its marketing spends on digital by 15–20%
Venkata Susmita Biswas Aug 28, 2017 7:55 AM
Ad man Jignesh Maniar’s agency will now create engaging video content for brands
Venkata Susmita Biswas Aug 23, 2017 7:40 AM
They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy
Venkata Susmita Biswas Aug 22, 2017 7:40 AM
Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism
Venkata Susmita Biswas Aug 16, 2017 8:32 AM
DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb talks about his goals for 2020 and the digital way forward
Venkata Susmita Biswas Aug 16, 2017 7:31 AM
The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North
Venkata Susmita Biswas Aug 11, 2017 8:06 AM
Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.
Venkata Susmita Biswas Aug 10, 2017 7:42 AM
Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends
Venkata Susmita Biswas Aug 9, 2017 7:54 AM
One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent
Venkata Susmita Biswas Aug 7, 2017 8:02 AM
Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication
Venkata Susmita Biswas Aug 4, 2017 7:50 AM
The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark
Venkata Susmita Biswas Aug 2, 2017 8:15 AM
As July draws to a close, we take a look at how marketers reacted to the new tax regime
Venkata Susmita Biswas Aug 1, 2017 7:33 AM
Baskar Subramaniam, Co-founder, Amagi says that the technology works in real-time and inserts ads seamlessly within the content stream, rendering ad-blockers ineffective
Venkata Susmita Biswas Jul 27, 2017 7:46 AM
Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery
Venkata Susmita Biswas Jul 25, 2017 7:34 AM
International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23
Venkata Susmita Biswas Jul 24, 2017 8:05 AM
Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!
Venkata Susmita Biswas Jul 22, 2017 7:45 AM
Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday
Venkata Susmita Biswas Jul 20, 2017 8:10 AM
We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform
Venkata Susmita Biswas Jul 14, 2017 7:45 AM
The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar
Venkata Susmita Biswas Jul 11, 2017 7:37 AM
It is a high-growth space that is still in its nascent stages
Venkata Susmita Biswas Jul 10, 2017 7:46 AM
A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone
Venkata Susmita Biswas Jul 5, 2017 8:16 AM
Google has sufficient data on users for targeted advertising, does not need to scan emails any longer
Venkata Susmita Biswas Jun 29, 2017 7:33 AM
Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions
Venkata Susmita Biswas Jun 27, 2017 8:30 AM
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