Authors
Venkata Susmita Biswas
There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads
Venkata Susmita Biswas Mar 20, 2017 8:24 AM
On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF
Venkata Susmita Biswas Mar 16, 2017 8:15 AM
VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to
Venkata Susmita Biswas Mar 6, 2017 8:39 AM
The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.
Venkata Susmita Biswas Mar 6, 2017 7:56 AM
A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss
Venkata Susmita Biswas Feb 24, 2017 8:05 AM
Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at Outlook Business Leading Edge 2017 to share their insights on becoming entrepreneurs
Venkata Susmita Biswas Feb 22, 2017 8:17 AM
Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment
Venkata Susmita Biswas Feb 21, 2017 8:42 AM
One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister
Venkata Susmita Biswas Feb 13, 2017 7:56 AM
Advertisers who have so far challenged ASCI’s role as a self-regulatory body saying that it should not be interfering and commenting on their work will now have to modify their view based on the SC’s judgement, says SK Swamy, ASCI Chairman
Venkata Susmita Biswas Feb 13, 2017 7:51 AM
Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017
Venkata Susmita Biswas Feb 9, 2017 8:09 AM
Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel
Venkata Susmita Biswas Feb 8, 2017 8:12 AM
Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation
Venkata Susmita Biswas Feb 1, 2017 9:09 AM
Titan Raga TVC campaign speaks about the modern Indian in the context of a woman’s career, marriage, & gender bias at the workplace.
Venkata Susmita Biswas Jan 31, 2017 7:59 AM
Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes
Venkata Susmita Biswas Jan 18, 2017 8:15 AM
A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns
Venkata Susmita Biswas Jan 11, 2017 8:16 AM
Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome
Venkata Susmita Biswas Jan 6, 2017 8:29 AM
2016 saw many campaigns that dealt with social causes. Here are some that were the most popular
Venkata Susmita Biswas Jan 4, 2017 9:02 AM
Twitter CEO Jack Dorsey asked users to tweet what they would like to improve or change in Twitter in 2017. Users wrote back and Dorsey said he will attempt to address the concerns of the users
Venkata Susmita Biswas Jan 3, 2017 8:01 AM
Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?
Venkata Susmita Biswas Dec 29, 2016 8:54 AM
Bitcoin start-ups in India witness spike in user registrations post demonetisation
Venkata Susmita Biswas Dec 27, 2016 8:09 AM
Grofers, the on-demand online grocery delivery service, has launched a creditline for corporate employees
Venkata Susmita Biswas Dec 12, 2016 8:14 AM
Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform
Venkata Susmita Biswas Dec 8, 2016 8:25 AM
We bring you the refined marketing tactics that late Chief Minister J Jayalalithaa used during her political career
Venkata Susmita Biswas Dec 7, 2016 8:10 AM
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