Authors
Venkata Susmita Biswas
India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014
Venkata Susmita Biswas Jun 27, 2017 8:02 AM
Cannes Lions 2017: India all set to break 2013 record of 33 metals
Venkata Susmita Biswas Jun 23, 2017 12:19 PM
The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady
Venkata Susmita Biswas Jun 14, 2017 7:59 AM
Censor Board chief, Pahlaj Nihalani hailed the film for promoting the government’s Swachh Bharat Abhiyan and said that the film should enjoy a tax-free status
Venkata Susmita Biswas Jun 13, 2017 7:56 AM
PayU has set aside $50 million to develop, market, and promote the one of its kind deferred online payments service that launches in India today
Venkata Susmita Biswas Jun 7, 2017 7:46 AM
Burns decodes China’s marketing/advertising/PR industries and the major trends driving the Chinese industry
Venkata Susmita Biswas Jun 5, 2017 7:50 AM
Fitness enthusiast, gardener, fashionista, gracious host, daughter and mother -- these are just some of the roles Rubeena Singh, CEO, iProspect, juggles on an average weekend
Venkata Susmita Biswas Jun 3, 2017 7:07 AM
The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days
Venkata Susmita Biswas Jun 1, 2017 8:29 AM
Intimate hygiene products have grown significantly in the last couple of years, attracting new players like Ozone 1M to the Rs 200-250 crore market
Venkata Susmita Biswas May 30, 2017 7:32 AM
The companyhad been performing poorly in India and held less than one percent share of India’s car market
Venkata Susmita Biswas May 29, 2017 7:39 AM
Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure
Venkata Susmita Biswas May 27, 2017 7:31 AM
Swiggy saw 23% increase in new user orders on the back of IPL alone
Venkata Susmita Biswas May 23, 2017 7:53 AM
PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India
Venkata Susmita Biswas May 17, 2017 7:53 AM
Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign
Venkata Susmita Biswas May 16, 2017 7:52 AM
Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle
Venkata Susmita Biswas May 11, 2017 8:18 AM
While Indian users remain averse to S-VOD, OTT players look at a foray into the international market for a piece of the S-VOD pie
Venkata Susmita Biswas May 10, 2017 7:59 AM
The much-awaited Republic TV goes live amidst mixed reviews, Twitter buzz
Venkata Susmita Biswas May 8, 2017 8:12 AM
Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break
Venkata Susmita Biswas May 5, 2017 8:04 AM
Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017
Venkata Susmita Biswas May 5, 2017 7:55 AM
All about how Yes Bank leverages IPL to gain consumer mindshare
Venkata Susmita Biswas Apr 27, 2017 7:44 AM
Regional content space has approximately 750 million untapped internet users
Venkata Susmita Biswas Apr 24, 2017 8:09 AM
Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market
Venkata Susmita Biswas Apr 19, 2017 7:51 AM
Technology giant Google plays it safe with its foray; will function only as an aggregator and not enter the fulfilment part of the business
Venkata Susmita Biswas Apr 18, 2017 8:21 AM
Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28
Venkata Susmita Biswas Apr 17, 2017 7:56 AM
Deol’s witty posts mocking at celebrity ads that perpetuate the inferiority of dark skin go viral on social media
Venkata Susmita Biswas Apr 13, 2017 8:17 AM
Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki Apni Dukaan is Amazon’s first ever IPL-related campaign
Venkata Susmita Biswas Apr 6, 2017 8:02 AM
Exchange4media caught up with CEO and Founder Rajan Srinivasan for the complete low down on Scatter’s journey from 2014 and what is in store for 2017
Venkata Susmita Biswas Apr 5, 2017 8:46 AM
Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels.
Venkata Susmita Biswas Apr 4, 2017 8:23 AM
: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications
Venkata Susmita Biswas Mar 31, 2017 8:37 AM
Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth
Venkata Susmita Biswas Mar 29, 2017 9:30 AM
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