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Principal Correspondent
Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India
Shikha Paliwal Sep 12, 2019 8:53 AM
As social media giants educate and encourage a safer online environment, exchange4media speaks to experts to understand its impact on consumers and advertisers
Shikha Paliwal Sep 10, 2019 8:27 AM
Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts
Shikha Paliwal Sep 9, 2019 8:20 AM
MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns
Shikha Paliwal Sep 3, 2019 9:08 AM
In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready
Shikha Paliwal Aug 30, 2019 8:40 AM
Until now, there was no policy on FDI-related matters in the sector
Shikha Paliwal Aug 29, 2019 8:39 AM
Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come
Shikha Paliwal Aug 28, 2019 8:44 AM
As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation
Shikha Paliwal Aug 27, 2019 8:39 AM
The Marketing Director at IBM India -South Asia explains how brands need to innovate if they want to stay relevant in a digital age
Shikha Paliwal Aug 22, 2019 8:06 AM
The food delivery app has once again pushed its creative boundaries, placing an ad in the matrimonial section and cheekily positioning itself as a prospective brand looking for customers
Shikha Paliwal Aug 20, 2019 8:47 AM
On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for
Shikha Paliwal Aug 19, 2019 8:37 AM
Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base
Shikha Paliwal Aug 16, 2019 8:12 AM
Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry
Shikha Paliwal Aug 14, 2019 7:56 AM
Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly
Shikha Paliwal Aug 8, 2019 8:16 AM
A panel consisting of Divya Karani, Amin Lakhani, and Shamsuddin Jasani, held a riveting discussion with moderator Roshni Das
Shikha Paliwal Aug 7, 2019 8:40 AM
Palia, Head – Youth, Music and English Entertainment, Viacom18, speaks to exchange4media about how MTV has held its own in the new tariff regime and the channel's latest content line up
Shikha Paliwal Aug 6, 2019 8:03 AM
Vanapala, Founder, Way2News, on the hyper local news ecosystem in India and how digital technology is reaching even the remotest corners of the country
Shikha Paliwal Aug 2, 2019 7:23 AM
Despite acquiring exclusive media rights for World Cup Kabaddi 2019, Sony Pictures Networks India said they could not televise the tournament due to events beyond their control
Shikha Paliwal Aug 1, 2019 7:43 AM
Industry experts talk about Netflix tapping on to the appetite for video in India, it's need for local content and why home-grown OTT players have little to worry
Shikha Paliwal Jul 30, 2019 9:13 AM
A grand jury of 16 marketers led by Marzin R Shroff, MD & CEO, Eureka Forbes, meets to decide the most deserving agencies and agency heads
Shikha Paliwal Jul 26, 2019 8:18 AM
As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association
Shikha Paliwal Jul 25, 2019 7:38 AM
The association will see Optimove, the science-first relationship marketing hub, sift through data collected by ZEE5 and analyse it with its advanced marketing tech solutions
Shikha Paliwal Jul 23, 2019 7:44 AM
As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts
Shikha Paliwal Jul 18, 2019 8:13 AM
The Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated content
Shikha Paliwal Jul 16, 2019 8:44 AM
If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts
Shikha Paliwal Jul 15, 2019 8:26 AM
Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business
Shikha Paliwal Jul 15, 2019 8:20 AM
Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands
Shikha Paliwal Jul 10, 2019 8:49 AM
As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways
Shikha Paliwal Jul 9, 2019 8:10 AM
The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice
Shikha Paliwal Jul 9, 2019 8:06 AM
Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene
Shikha Paliwal Jul 8, 2019 8:46 AM
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