Ruhail Amin

Senior Special Correspondent, Delhi ruhail.amin@exchange4media.com RenAameen

Bansal was speaking at a business panel, which also included Amazon India's Head, Amit Agarwal. Bansal said that India needs a level playing field to take on foreign competitors

Ruhail Amin Mar 31, 2017 8:12 AM

In an interview with exchange4media, Atul Ahluwalia, Founding Partner, First Partners Communications, spoke about changing rules of the PR industry, and more

Ruhail Amin Mar 29, 2017 8:05 AM

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Ruhail Amin Mar 28, 2017 8:43 AM

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Ruhail Amin Mar 28, 2017 8:03 AM

In an exclusive conversation with Anurag Batra, Chairman and Editor-in-Chief exchange4media & BW Businesssworld, Col. Rajyavardhan Singh Rathore, MoS, I&B Ministry spoke about the need for self regulation, the achievements of his Ministry and the need for Indian media to take the global route. Excerpts:

Ruhail Amin Mar 27, 2017 9:05 AM

: With over two decades of experience in Public Relations, Shapoorjee’s role at Hike will mark her debut in the Corporate Communications space

Ruhail Amin Mar 21, 2017 8:24 AM

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Ruhail Amin Mar 16, 2017 8:19 AM

As Director - Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government relations

Ruhail Amin Mar 14, 2017 8:01 AM

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin Mar 9, 2017 7:56 AM

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore plus from Adex in Nov-Dec 2016

Ruhail Amin Mar 9, 2017 7:56 AM

There has been an uneasy equation between the White House and the major media houses like New York Times, CNN, and Washington Post etc. The interesting part is that President Trump has never been apologetic of his open war with media, which is unlikely to end anytime soon

Ruhail Amin Mar 3, 2017 8:21 AM

Kalli Purie, Group Editorial Director, Broadcast and New Media, India Today Group, spoke about the challenges facing contemporary news journalism and how technology is shaping a new era of journalism at enba 2016.

Ruhail Amin Feb 27, 2017 8:21 AM

Delivering his keynote on the 8th ENBA Awards, Punit Goenka MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) highlighted the importance of these awards that celebrate the finest TV news journalism and also spoke about the need to encourage fearless journalism.

Ruhail Amin Feb 27, 2017 8:06 AM

The top 12 most followed accounts from India have a total followership of 226,204,520. Out of that, 42 percent are fake followers. Surprisingly, Virat Kohli, Akshay Kumar and Amitabh Bachchan have 59 %, 57 % and 54% fake followers respectively

Ruhail Amin Feb 23, 2017 9:13 AM

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Ruhail Amin Feb 22, 2017 9:05 AM

At the recent AGM of the Guild, Raj Chengappa was unanimously re-elected as President while Prakash Dubey was named the General Secretary

Ruhail Amin Feb 20, 2017 8:07 AM

Ahuja will focus on providing strategic counsel on key accounts and team development of the Weber Shandwick Delhi branch along with Rafi Qadar Khan, EVP

Ruhail Amin Feb 20, 2017 8:06 AM

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Ruhail Amin Feb 20, 2017 7:59 AM

Kalghatgi has over 11 years of experience as a communication specialist

Ruhail Amin Feb 15, 2017 8:18 AM

Vijay Shekhar Sharma, Founder and CEO, Paytm, said the proposed e-commerce venture, which will be backed by the Chinese e-commerce giant Alibaba, will open a new window of opportunity for the company in international trade

Ruhail Amin Feb 10, 2017 8:04 AM

Matt Eastwood, Chief Creative Officer, JWT, Worldwide & Senthil Kumar, Chief Creative Officer, JWT, South Asia, speak about the agency’s 2017 blueprint and more

Ruhail Amin Feb 9, 2017 9:48 AM

Ola has been strengthening its public relations team in a bid to overcome challenges by the cut throat market environment, which has been compounded by the recent stir of drivers demanding greater share of incentives

Ruhail Amin Feb 8, 2017 8:01 AM

Paytm, the leading digital wallet player in the country, is all set to foray into the ecommerce space with a fresh round of investment totalling over $250 million from its biggest Chinese investor-Alibaba

Ruhail Amin Feb 7, 2017 8:23 AM

All the major parties are resorting to a number of methods including purchased Facebook page likes, Twitter followers and a number of digital campaigns which includes cartoons and videos to score over their rivals in this virtual war.

Ruhail Amin Feb 6, 2017 8:24 AM

Nestle has roped in PR firm Weber Shandwick to look after the Chocolate and Diary brands, while SPAG Asia will handle the Health and Nutrition brands.

Ruhail Amin Feb 6, 2017 7:58 AM

As India Today revamps its print magazine to suit the demands of contemporary readership trends, we get a low down on this re-imagined format from Raj Chengappa, Group Editorial Director, India Today (Publishing) and Ashish Bagga, CEO, India Today Group

Ruhail Amin Jan 27, 2017 7:57 AM

Khan was conferred upon the Lifetime Achievement Award at exchange4media’s India PR & Corporate Communications Awards in 2013.

Ruhail Amin Jan 25, 2017 8:59 AM

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Ruhail Amin Jan 19, 2017 8:23 AM

Rangnekar led the firm as its CEO for over 10 years before taking over as its Chairman in 2015

Ruhail Amin Jan 17, 2017 4:36 PM

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Ruhail Amin Jan 17, 2017 8:46 AM