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@columbia Drop Out, @e4mtweets, @BWorldOnline... Past @timesnow, @htTweets, @timesofindia
Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.
Ruhail Amin Jan 13, 2017 8:00 AM
In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.
Ruhail Amin Jan 6, 2017 8:35 AM
While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.
Ruhail Amin Dec 27, 2016 8:06 AM
Goswami was speaking at the ongoing weeklong Dainik Bhaskar Utsav in Jaipur which also marks the 20th anniversary of the Dainik Bhaskar Group
Ruhail Amin Dec 22, 2016 8:04 AM
The recent Delhi High Court order on digitisation has evoked mixed response from Cable Operators, DTH Players and set-top box manufacturers
Ruhail Amin Dec 19, 2016 9:20 AM
Though the broadcasters have welcomed the High Court order on DAS IV implementation, however there are concerns being raised about the implementation process, given the tight deadline and the unavailability of set-top boxes in many places
Ruhail Amin Dec 13, 2016 8:09 AM
exchange4media reached to out print players to gauge their reaction to this delay given that previously released IRS data was not fully accepted by all print players and quite controversial
Ruhail Amin Dec 8, 2016 9:45 AM
After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising
Ruhail Amin Dec 1, 2016 8:12 AM
Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent
Ruhail Amin Nov 30, 2016 8:05 AM
In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has always tried to facilitate a healthy and constructive environment.
Ruhail Amin Nov 29, 2016 8:02 AM
Vijay Shekhar Sharma, Founder and CEO, Paytm speaks about the future of digital wallets and more
Ruhail Amin Nov 24, 2016 8:37 AM
Speaking exclusively to exchange4media, Kunal Bahl, CEO, Snapdeal articulated on how the government’s new move will impact the sector in the long run. Bahl pointed out that the demonetisation move has been seen as a welcome development from the investor community
Ruhail Amin Nov 21, 2016 7:59 AM
One of the main factors of this slump is the use of cash on delivery (COD) facility, which according to industry insiders accounts for 60 per cent of total e-commerce sales
Ruhail Amin Nov 16, 2016 8:08 AM
Following demonetisation, are digital wallet companies equipped to sustain the current rush of customers and what steps should digital wallet companies undertake to ensure new customer engagement once the cash situation is resolved?
Ruhail Amin Nov 15, 2016 8:15 AM
An interview with Richard Ingleton, COO, Kantar and Preeti Reddy, CEO, Kantar Insights, South Asia, on the changing dynamics of market research firms
Ruhail Amin Nov 14, 2016 8:14 AM
The journalist fraternity has particularly become polarised with some demanding strict action against the channel while others have vociferously opposed this gag order
Ruhail Amin Nov 8, 2016 8:17 AM
Dr. Pepper, who attended the India Telecom 2016 summit in New Delhi, spoke about Facebook’s censorship rules after it faced flak for blocking a Vietnam war photo of a nude child
Ruhail Amin Nov 3, 2016 8:14 AM
At the recent 5th edition of CII Big Picture Summit 2016, experts debated the funding conundrum as far as the FDI in M&E sector is concerned and shared some interesting insights on the subject
Ruhail Amin Oct 27, 2016 8:03 AM
At the on-going 5th edition of CII Big Picture Summit 2016, a panel discussion on the topic-‘Will there be symphony at the altar of convergence’ was hosted by Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom 18 Media Pvt Ltd
Ruhail Amin Oct 26, 2016 8:23 AM
Times Now’s chief editor Arnab Goswami, speaking at the on-going 5th edition of CII big picture summit 2016 in New Delhi on disruption in television news.
Ruhail Amin Oct 26, 2016 8:07 AM
Times Now’s Editor-in-Chief Arnab Goswami was speaking at the on-going 5th Edition of CII Big Picture Summit 2016 in New Delhi on disruption in television news
Ruhail Amin Oct 25, 2016 2:51 PM
What is interesting is that Ambani who has a controlling stake in CNN News 18 and an indirect stake in NDTV chose to name a rival TV channel’s anchor
Ruhail Amin Oct 20, 2016 8:09 AM
A panel discussion on the topic--Programmatic Buying of Brands: Media Owners Vs Agencies was held during the event and witnessed participation of industry veterans
Ruhail Amin Aug 12, 2016 8:38 AM
NDTV's Consulting Editor, Barkha Dutt recently put out a post on her Facebook page and criticised Times Now’s Editor-in-Chief for calling journalists like her ‘terror sympathisers’. Soon Twitter was abuzz with reactions and counter reactions; here is how Twiterrati reacted to the spat
Ruhail Amin Jul 29, 2016 7:58 AM
The irony is that Ssumier S Pasricha aka Pammi Aunty, who was seen in some popular TV serials never got his due, and now his social media character has transformed him into an overnight celebrity who has more fans than many well known TV stars today
Ruhail Amin Jul 20, 2016 8:10 AM
Some of the senior journalists have come under attack for their stand on the ongoing crisis in Kashmir. Noted among them are names like NDTV’s Barkha Dutt, India Today’s Rahul Kanwal and Rajdeep Sardesai
Ruhail Amin Jul 14, 2016 8:11 AM
The use of Facebook videos, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the reach of the traditional broadcast. Across the world, increasing number of people from myriad professions-musicians, politicians, academicians, religious groups etc are using Facebook Live to reach out to newer audiences. As the popularity of this new self broadcasting culture catches up, it is probably rewriting the rules of traditional broadcast mediums
Ruhail Amin Jul 12, 2016 8:06 AM
Times Now's Editor-in-Chief, Arnab Goswami’s response to trolls in a column to a publication became a much debated topic on Twitter with over 10k mentions in less than 6 hours
Ruhail Amin Jul 5, 2016 8:09 AM
Though most corporates have been following a strict code of conduct set out by the regulatory bodies for the smooth functioning of the corporate system. However, there have often been instances when the corporate code of conduct gets breached and core values compromised in an attempt to chase profits at all costs
Ruhail Amin Jul 1, 2016 8:32 AM
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