Ruhail Amin

Senior Special Correspondent, Delhi ruhail.amin@exchange4media.com RenAameen

With P&G raising concerns about the ROI involving digital ad spends, experts in India are also taking a stand in this battle for greater transparency which P&G has initiated

Ruhail Amin Mar 7, 2018 9:00 AM

Ravi Shharma, Senior VP and Head of Sales at Saavn, talks about growth strategy, diversifying into regional content, their key differentiator and the digital music arena being on the cusp of a revolution

Ruhail Amin Mar 6, 2018 8:53 AM

Bajpai has been the recipient of the prestigious Ramnath Goenka award for Hindi print and electronic media in 2005-06 and 2007–08.

Ruhail Amin Mar 5, 2018 6:58 PM

In an era where television news has become synonymous with noise, Kartikeya Sharma, Founder and Promoter of iTV Network is working overtime to bring some sense to this otherwise chaotic medium. In an interview with exchange4media, Sharma argues for redefined viewership mechanism and why 2018 will be the year of news channels.

Ruhail Amin Mar 5, 2018 8:57 AM

Shinde who has been associated with Punjabi Entertainment and the media industry for nearly two decades has stepped down from her role.

Ruhail Amin Feb 27, 2018 8:52 AM

From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand messaging and social responsibility a new meaning for over a decade now

Ruhail Amin Feb 23, 2018 9:00 AM

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

Ruhail Amin Feb 21, 2018 8:54 AM

Sujatha V Kumar, Director - Category Marketing & Corporate Brand, The Coca-Cola Company has joined Google India as Head - Brand and Reputation, Marketing and Strategy

Ruhail Amin Feb 20, 2018 3:08 PM

From focus on embracing local cultural nuances to operating its most high end fleet in India, Lufthansa has been making heavy investments in the marketplace to woo local travellers

Ruhail Amin Feb 20, 2018 9:00 AM

A chat with Derella, VP- Global Revenue and Ops- Twitter, reveals that there is a strategic shift happening at Twitter as it looks at revenue beyond classic advertising channels in a bid to bolster its profitability

Ruhail Amin Feb 15, 2018 9:00 AM

The Union Minister also had a word of praise reserved for the news broadcast industry for working tirelessly to report credible news.

Ruhail Amin Feb 14, 2018 8:58 AM

Media agency experts believe that the CCI order will not have any significant impact on the tech giant, given that it has shut down the processes which the commission found objectionable.

Ruhail Amin Feb 13, 2018 8:58 AM

Rajeev Shukla spoke about the future of TV news and how the contemporary news media scenario desperately needed a makeover at the 10th ENBA event.

Ruhail Amin Feb 12, 2018 9:00 AM

In 2016, the auto sector contributed to 8.2 percent of the overall spending in digital marketing which is much more than other major sectors like real-estate, telecom, retail, e-commerce and banking.

Ruhail Amin Feb 9, 2018 8:49 AM

In 2017 media houses across TV, print and entertainment have registered encouraging growth with some even witnessing 116 per cent jump in net revenues.

Ruhail Amin Feb 7, 2018 8:50 AM

Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indranil Das Blah, Founding Partner, Kwan Entertainment & Marketing Solutions

Ruhail Amin Feb 6, 2018 8:54 AM

Prakash is currently the face of ‘Lab Azaad Hain’ campaign which works for the rehabilitation of rape victims.

Ruhail Amin Feb 5, 2018 8:48 AM

Srinivas, who was the jury chair for this year’s awards, spoke about the key factors that decided the winners of this year’s Prime Time Awards.

Ruhail Amin Feb 2, 2018 8:56 AM

This budget is significant since it will be PM Modi led government's fifth and last full-fledged budget presentation before the 2019 Lok Sabha polls

Ruhail Amin Feb 1, 2018 1:40 PM

With the Indian Premier League 2018 around the corner, the new appointment is critical given the big sponsorship spends expected for the upcoming IPL season

Ruhail Amin Jan 25, 2018 8:58 AM

As BAG Network's Hindi news channel is planning a major brand revamp exercise this year, Anurradha Prasad lets us in on a few details

Ruhail Amin Jan 24, 2018 8:52 AM

In an interview with exchange4media, Anant Nath, Editor, The Caravan & Executive Editor, Delhi Press Group, spoke about the scope for print players, especially the print magazine players, in the light of IRS 2017 data.

Ruhail Amin Jan 23, 2018 8:57 AM

The mega-auction of the Indian Premier League's 11th edition is scheduled to be hosted in Bengaluru on January 27 and 28. Building up on the same, this is the first part of an IPL series around discussing brands association and value of each IPL team ahead of the scheduled auction.

Ruhail Amin Jan 22, 2018 9:00 AM

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country

Ruhail Amin Jan 19, 2018 8:58 AM

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership

Ruhail Amin Jan 19, 2018 8:52 AM

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Ruhail Amin Jan 18, 2018 8:52 AM

Dr Tharoor spoke at the 11th Indian Magazine Congress in New Delhi on how magazine journalism could well leverage the power of the digital to stay relevant

Ruhail Amin Jan 16, 2018 8:58 AM

Old Monk was the undisputed single brand leader till 2002, not just among rum labels, but the entire branded spirits market in India. It was also for many years the largest Indian Made Foreign Liquor (IMFL)

Ruhail Amin Jan 11, 2018 8:58 AM

One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Himalaya, Patanjali and Dabur in the last few years

Ruhail Amin Jan 9, 2018 8:57 AM

In an interview with exchange4media, Kunal Kishore, Founder, Value 360 Communications spoke about the coming of age of Indian PR agencies, the strategic shift that the domain has witnessed in the past few years and their future

Ruhail Amin Jan 4, 2018 8:56 AM