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YouTube updates guidelines on ineligible content, will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it
Ruhail Amin Jun 7, 2017 7:37 AM
Gursharan S Buttar of Radio Sursangam Canada speaks about the need to reinvent radio programming in India, the power of community radio overseas and mor
Ruhail Amin Jun 5, 2017 7:27 AM
The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of
Ruhail Amin Jun 2, 2017 7:52 AM
Mainstream TV, OTT, cinema are all reorienting themselves to stand up to the stiff competition posed by the growing clout of regional media houses
Ruhail Amin May 31, 2017 8:24 AM
Deepak Khullar, Head - Media and Entertainment Services - India at Amazon Web Services, speaks about the success of AWS in India and how it is enabling the media ecosystem
Ruhail Amin May 30, 2017 7:54 AM
Dr. JaiMenon, Group Director, Technology, HT Media, shares key insights into the digital transformation of the media giant
Ruhail Amin May 29, 2017 7:45 AM
BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages
Ruhail Amin May 26, 2017 7:52 AM
Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages
Ruhail Amin May 24, 2017 7:36 AM
Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels
Ruhail Amin May 22, 2017 8:19 AM
Dish TV’s recent merger with Videocon DTH will make it one of the largest players in cable and satellite distribution in the country. Jawahar Goel, Chairman and MD of Dish TV, speaks about the company’s new game plan
Ruhail Amin May 18, 2017 8:17 AM
Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories
Ruhail Amin May 17, 2017 8:00 AM
With Essel Group celebrating 90 years of its existence, Rajya Sabha Member of Parliament and Chairman, Essel Group, Dr. Subhash Chandra shares some remarkable insights of his journey and unique style of leadership
Ruhail Amin May 16, 2017 7:36 AM
Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenges ahead and more
Ruhail Amin May 15, 2017 7:56 AM
Facebook recently came up with its new service, Express Wi-Fi. Umang Bedi, Managing Director - India and South Asia at Facebook explains how this approach will help the digital India dream and address gender imbalances in internet connectivity
Ruhail Amin May 12, 2017 7:44 AM
Sharma was accorded the honour on Tuesday, May 9, at a gala event in New Delhi, where journalists Seema Goswami and Barkha Dutt were also felicitated
Ruhail Amin May 11, 2017 7:52 AM
The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his company in the next three to five years
Ruhail Amin May 10, 2017 7:56 AM
The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing event
Ruhail Amin May 9, 2017 7:54 AM
Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cricket
Ruhail Amin May 6, 2017 3:37 PM
Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital migration across urban and rural areas
Ruhail Amin May 4, 2017 7:53 AM
Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, television, print, radio and mobile for the company’s new campaigns through the year
Ruhail Amin May 2, 2017 8:10 AM
During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most memorable of the lot was his ad for Cinthol, which showed him in all his macho glory
Ruhail Amin May 1, 2017 7:57 AM
Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain
Ruhail Amin Apr 28, 2017 8:01 AM
Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.
Ruhail Amin Apr 27, 2017 7:50 AM
The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides
Ruhail Amin Apr 25, 2017 7:34 AM
Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers
Ruhail Amin Apr 22, 2017 8:28 AM
Value 360 recently announced a strategic partnership with independent global communications company, Lewis
Ruhail Amin Apr 21, 2017 8:17 AM
Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?
Ruhail Amin Apr 20, 2017 7:57 AM
On April 12, the Chairman of Dainik Bhaskar breathed his last at Apollo Hospital in Ahmedabad, Gujarat
Ruhail Amin Apr 13, 2017 8:05 AM
Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market
Ruhail Amin Apr 7, 2017 8:26 AM
Gionee India’s Country CEO and Managing Director Arvind R Vohra spoke to exchange4media about Gionee’s India game plan and more
Ruhail Amin Apr 6, 2017 8:07 AM
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