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With the Flipkart takeover, Walmart is looking at taking on Amazon and other big players in the Indian market where online is less than 3 per cent of the retail industry but is growing at 45 per cent.
Ruhail Amin May 11, 2018 8:58 AM
Zarina L Stanford speaks about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transformational journey and leveraging the opportunity that India presents.
Ruhail Amin May 10, 2018 8:59 AM
The Global CEO of Wavemaker was speaking at the recently held Pitch CMO Summit in New Delhi
Ruhail Amin May 8, 2018 9:00 AM
Shankar Nath, SVP Marketing Paytm, on how listening to consumers can help brands stay relevant in the long run.
Ruhail Amin May 7, 2018 8:58 AM
Coca Cola India has started a new incubation model which helps it test and introduce new products in record time. The company added two new products to its portfolio which followed this incubation approach.
Ruhail Amin May 4, 2018 8:58 AM
Having raised a fresh round of funding recently, Amit Sinha, COO, Paytm Mall believes that the differentiated business model of the company will help it sustain the heat of the market.
Ruhail Amin May 3, 2018 8:57 AM
This thrust on local languages is changing the game for brands which are now going the extra mile to serve customers in the dialect they are most comfortable with
Ruhail Amin May 3, 2018 8:55 AM
In an exclusive conversation with exchange4media, Mahendra Mohan Gupta, Chairman and Managing Director, Jagran Prakashan, spoke about the growing relevance of print in India, challenges in practicing independent journalism and dealing with the rising cost of print publishing
Ruhail Amin Apr 30, 2018 9:00 AM
The Chief Creative Officer & Vice Chairman of Ogilvy India speaks to exchange4media about the need for trans-creation, the rise of AI in creative agencies and the importance of creating sticky content
Ruhail Amin Apr 26, 2018 8:59 AM
Super Plastronics has entered into an exclusive licensing agreement with Thomson, which is returning to India after 15 years. CEO Avneet Singh Marwah speaks about Thomson's second innings and its strategy
Ruhail Amin Apr 24, 2018 8:56 AM
Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and brand safety
Ruhail Amin Apr 23, 2018 8:58 AM
Priyanka Sehgal - VP, Content & Strategy at Firstpost, makes sure her weekends are unplanned and choc-a-bloc with all things nice
Ruhail Amin Apr 21, 2018 10:15 AM
Hosi Simon, CEO, Vice APAC and Chanpreet Arora, CEO, Vice India, speak about the company’s India strategy and the unique growth opportunity that this market offers.
Ruhail Amin Apr 20, 2018 9:16 AM
Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” development.
Ruhail Amin Apr 19, 2018 8:56 AM
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Ruhail Amin Apr 19, 2018 8:53 AM
Gupta joined PepsiCo in 2011 from Unilever where she was the Regional Marketing Manager, Hair, South Asia and South East Asia.
Ruhail Amin Apr 11, 2018 8:55 AM
McCann India - Chairman Asia Pacific, CEO and Chief Creative Officer, spoke about the changing dynamics of advertising in the wake of disruptive technology
Ruhail Amin Apr 9, 2018 9:00 AM
Rathore, spoke about the controversy over the recent ‘Fake News’ order and its overruling by the Prime Minister at the ongoing Goafest 2018
Ruhail Amin Apr 7, 2018 10:00 AM
The yoga guru spoke about how Patanjali has developed a Rs 50,000-crore empire by working on principles that place customers over profit
Ruhail Amin Apr 6, 2018 8:58 AM
NBA board members we spoke to shared mixed reactions over the move by the Information & Broadcasting Minister
Ruhail Amin Apr 4, 2018 8:59 AM
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National Securities Depository Limited (NSDL), e-Governance has played a pioneering role in laying down the basic infrastructure for e-Governance in the country, and has built a massive database covering almost 60 crore cases
Ruhail Amin Mar 28, 2018 8:58 AM
On a short visit to India, Goel spoke about the rise and limitations in the contemporary usage of programmatic and the recent Facebook data breach
Ruhail Amin Mar 27, 2018 8:57 AM
The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when it comes to ad spends
Ruhail Amin Mar 23, 2018 8:56 AM
Robertson, VP Product Engineering - Xaxis, spoke about the unique solutions that Co-Pilot offers, the scope of programmatic in India and the need for making AI more atuned to contextual advertising
Ruhail Amin Mar 20, 2018 9:00 AM
One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab
Ruhail Amin Mar 19, 2018 8:55 AM
In an interview with exchange4media, Mohit Burman, promoter of Kings XI Punjab and Director, Dabur India Ltd, spoke about how IPL 2018 was different than its previous seasons, and what it means for team owners to go with a new broadcaster
Ruhail Amin Mar 15, 2018 9:00 AM
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Basu also headed marketing operations at SKODA India before his stint at Volkswagen
Ruhail Amin Mar 15, 2018 8:54 AM
On a brief visit to India, Wendy Hogan, CX & Marketing Strategy Director, Oracle in an exclusive interview with exchange4media, spoke about the changing landscape of the Indian marketplace and how innovative technology has become the basis of this shift
Ruhail Amin Mar 14, 2018 8:55 AM
One of the drivers of this growth is the form of programmatic called the ‘programmatic guaranteed’.
Ruhail Amin Mar 9, 2018 7:45 AM
Joshua Spanier, Senior Marketing Director of Global Media for Google spoke to exchange4media about the key strategic shifts happening in the digital domain.
Ruhail Amin Mar 8, 2018 8:59 AM
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