India Today Woman Summit: Acknowledging women in the corridors of power
India Today’s first Woman Summit and Awards, held in Mumbai on February 6 was attended by top women professionals from corporate India, women entrepreneurs, women in Government, etc., along with a distinguished panel of speakers. The Summit acknowledged the contribution of modern Indian woman aspiring towards leadership in their chosen field of work.
India Today’s first Woman Summit and Awards, held in Mumbai on February 6 was attended by top women professionals from corporate India, women entrepreneurs, women in Government, etc., along with a distinguished panel of speakers. The Summit acknowledged the contribution of modern Indian woman aspiring towards leadership in their chosen field of work.
Delivering the opening address, Aroon Purie, Chairman and Editor-in-Chief, India Today Group, pointed out that the percentage of women in the work force had gone up from 13 per cent in 1987 to 25 per cent in 2001. According to him, by 2010, this figure would go up to 45 per cent. Purie, however, lamented the fact that the number of women in the top rung was abysmal. He said, “Women need equal opportunities and there are many barriers.”
Making a difference
Delivering her keynote address, Sheila Dixit, Chief Minister Delhi, noted, “The challenge for women is to balance their personal and professional lives with their intrinsic nature of love and compassion.”
While noting that only successful women were recognized, Dixit said, “Unsung women, who toil outside their homes in their work place and come back home to tend to everyone, should also be given due recognition. Only 2 per cent women in India are paid equally and there is much bias in relation to inheritance, ownership, and wages. Men should not consider them as competition.”
This keynote session was moderated by Prabhu Chawla, Editorial Director, India Today Group.
The glass ceiling – fact or excuse?
A session devoted women at the work place, saw panelists like Madhabi Puri Buch, Executive Director, ICICI Bank Ltd; Falguni Nayar, Managing Director, Kotak Mahindra Capital Company Ltd; and Chandra Iyengar, Additional Chief Secretary, Public Health and Family Welfare, Government of Maharashtra. The session was chaired by Vinita Bali, Managing Director, Britannia Industries Ltd. All the women agreed that there was a glass ceiling and that women themselves put barriers for themselves.
Falguni Nayar noted, “There are no golden rules to succeed at the workplace, no secret recipe. No one-size-fits-all, but mentoring women can groom them to a senior position. For professional women, it has never been so good. Women should be passionate about their work, they have the ability to work double hard, prioritise time and make good use of infrastructure.”
Vinita Bali stressed, “Women should be part of the team and not relegate themselves to the sidelines. They must learn to be more demanding of their rights and opportunities, just as men are, and not be shy and reticent and play equal games. Organisations should support talent and move away from gender divide.”
Agreeing with her, Madhabi Puri Buch said, “It is very hard for women in an organisation to pass the filter and move ahead. Women need to choose their careers as wisely as they would choose their husbands. Men have more flexibility and mobility in their careers, whereas women are constrained by their employers and society, leading to the era of talent shortage.”
Stating that there was a power struggle, Chandra Iyengar cautioned that women must understand and accept this and avoid getting conned and just move ahead of men who resisted this. She advised women to bond, socialise, break isolation at work, focus, trust themselves, and confidently move forward.
She pointed out, “There is change in the society due to awareness and media. ‘The-Other-Mother’ syndrome eventually goes as children grow to admire their working mother.
The session was moderated by Leena Nair, Executive Director, Hindustan Unilever Ltd.
Woman in crisis control: Taking charge of life
Delivering her address, Nicola Horlick, Fund Management Guru & CEO, Bramdean Asset Management LLP, narrated her personal and professional crisis, the trauma and tragedy of losing one of her six children to leukemia. Juggling unmoving deadlines at work along with demands of home life to frenzied hospital trips to losing her daughter and job at the bank that she built and pull out of trouble due to work politics and resultant apathy, the shame and humiliation, Horlick realised that best way to prove her innocence was to restart her business, and along with her bosses, who were sacked, she started Bramdean Asset Management and rebuilt fortunes for her clients.
Horlick, who has been nicknamed ‘Superwoman’ by the British media, said, “Stakes are very high in financial services, so people behave very badly. It is incredibly lonely in pain and grief and easier to be working than sitting at home.
The session was moderated by Sangeeta Talwar, Executive Director (Marketing), Tata Tea Ltd.
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TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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