Date-wise News

Noshe Oceanic has won the 360-degree creative accounts of Groversons and Rohtas Ventures following multi-agency pitches. While Groversons is a Rs 10-crore account, the account size of real estate company Rohtas Ventures is in the region of Rs 5 crore. K-Factors was the incumbent agency for the Groversons account.

exchange4media Staff Jan 28, 2008 12:11 PM

Despite the launch of several new models, automobile advertising in print fell by 12 per cent in 2007 compared to 2006. Maruti Suzuki topped the chart of automobile advertiser in print under the ‘passenger vehicles’ category, while Hyundai i10 topped the chart of new automobile brands launched in print during 2007. Passenger vehicles ads accounted for more that 50 per cent of all automobile advertising in print in 2007.

exchange4media Staff Jan 28, 2008 7:46 AM

The India Fashion Forum will commence on January 29, 2008 in Mumbai. The event will bring together over 100 thought leaders and nearly 2,500 captains of the fashion businesses under one roof.

exchange4media Mumbai Bureau Jan 28, 2008 7:44 AM

Radio Today's Meow FM and Adlabs-owned Big FM launched their FM stations in Mumbai and Rourkela, respectively, over the last week. This is Big FM’s 43rd station in the country, while the Mumbai station is Meow FM's third.

exchange4media Mumbai Bureau Jan 28, 2008 7:43 AM

Vijay TV has seen three successful seasons of its first comedy show `Kalakkapovadhu Yaaru', introducing several talented performers who have become popular among television viewers in Tamil Nadu. Vijay TV has now launched `Vodafone Kalakkapovadhu Yaaru 4 – Kalakkal Aarambam' on January 25.

exchange4media Chennai Bureau Jan 28, 2008 7:42 AM

Amrita TV recently launched two exclusive programmes – ‘Hello Dubai’ and ‘Hi-tech Hungama’ – targeting audiences in the Middle East, which comprises a large proportion of Malayalis, to coincide with the Dubai Shopping Festival.

exchange4media Chennai Bureau Jan 28, 2008 7:42 AM

With Valentine’s Day round the corner and brands gearing up to paint the town pink and red, Out of Home Media (OOH Media) has added another opportunity to celebrate this season of love by introducing special message vignettes like ‘love quotes’ for the V-Day.

exchange4media Staff Jan 28, 2008 7:40 AM

Zee News Ltd has announced its unaudited results for the quarter ended December 31, 2007. The company has registered standalone revenues of Rs 95.5 crore, a growth of 38.6 per cent over the corresponding quarter last fiscal on a like-to-like basis. The standalone operating profit for the quarter stood at Rs 21.9 crore.

exchange4media Mumbai Bureau Jan 28, 2008 7:40 AM

The new Ford Fiesta TVC aims to create excitement over performance and the bond between the driver and his Fiesta with a rush of adrenalin. JWT is the agency behind the TVC, which has been directed by ad filmmaker, Ram Madhvani.

exchange4media Staff Jan 28, 2008 7:39 AM

Outlook has come up with a contest, titled ‘Speak Out’, for advertising agencies, corporate and media fraternity. The month-long contest, which kicks off on February 1, would help Outlook promote it’s ‘on your face attitude’ type of journalism and the bold and aggressive magazine that it is.

exchange4media Staff Jan 28, 2008 7:37 AM

DirectTV, one of Elephant Advertising’s clients, has now moved the creative account of its South Asian and cricket businesses to Elephant Advertising’s portfolio of services, along with all related online and interactive services. Elephant Advertising will now be solely responsible for the marketing and promotions of all South Asian and cricket offerings of DirectTV.

exchange4media Staff Jan 28, 2008 7:36 AM

The annual conference of the US-based National Association of Television Program Executives (NATPE) commences on January 28, 2008. The first day of the four-day conference is NATPE Mobile++, a day-long seminar that would provide a concise overview of opportunities in the mobile content marketplace.

Noor Fathima Warsia Jan 28, 2008 7:36 AM

Vir Sanghvi and INX News are sure to part ways soon. The INX News management and Vir Sanghvi aren’t offering any comments on this yet, but the “amicable resolving of issues in the spirit of goodwill” is about how smoothly Sanghvi and the Mukerjeas would break the relation.

Noor Fathima Warsia Jan 28, 2008 6:47 AM