Date-wise News
RJ Vasanthi, who hosts ‘Breakfast Show’ on Radio City’s Bangalore station, has been chosen to represent India at the Salzburg Global Seminar Young Leader’s Summit in Schloss Leopoldskron, Austria. Vasanthi was nominated by Narayan Murthy, Chairman of the Board and Chief Mentor of Infosys Technologies Ltd.
exchange4media Bangalore Bureau Dec 1, 2007 6:39 AM
NYSE-listed enterprise BMC Software has appointed Ogilvy PR Worldwide to handle its public relations activities in India. Ogilvy PR will develop communications strategies and programmes to raise the profile of BMC Software to attract and recruit talent for the company’s fast growing development centre at Pune.
exchange4media Mumbai Bureau Dec 1, 2007 6:37 AM
The two-day Indian Franchising and Retailing Summit 2007-08, jointly organised by Franchising Association of India and Franchise Plus, got underway in Mumbai on November 30. The Summit highlighted the role of brands in furthering franchise and retail. Day one also saw discussions on future of retailing in India and success factors for franchising, among many other topics.
exchange4media Mumbai Bureau Dec 1, 2007 6:35 AM
The Public Relations Consultants Association of India (PRCAI) had organised its annual summit in the Capital on November 30, and the theme this year was ‘Access India: Communicating in a in a diverse, complex environment’.
exchange4media Staff Dec 1, 2007 6:33 AM
ONGC has roped in four agencies for its creative and media duties – Rediffusion DYR, Grey Worldwide, RK Swamy BBDO and Bates Enterprise. The size of the account is estimated to be around Rs 30 crore. The contract will be effective from December 2007, and is valid till Dec 31, 2009. The media arms of the respective agencies will be responsible for the media planning and buying.
exchange4media Staff Dec 1, 2007 6:31 AM
DishTV will provide live telecast of all ICL matches being played from November 30 to December 16, 2007 in Chandigarh on Zee Sports. The DTH service provider will also offer a variety of ‘active’ sports features, including multi-camera feeds, commentary in English, Hindi, Bengali and Tamil, and match highlights on demand.
exchange4media Staff Dec 1, 2007 6:29 AM
Travel portal Yatra.com has reinforced its customer centric approach with the launch of the Yatra Care Program. The Program offers three services – Yatra Trip Guarantee, Yatra Miles and My Yatra – targeted at distinct customer segments.
exchange4media Staff Dec 1, 2007 6:27 AM
Aaj Tak, Headlines Today and Tez have turned pay in non-CAS areas. TV Today Network Ltd, which owns these channels, has entered into a strategic tie-up with TheOneAlliance for distribution of these three channels.
exchange4media Staff Dec 1, 2007 6:26 AM
24x7guru.com, a provider of online diagnostic and self-assessment tools, has partnered with Tata Sky to offer interactive learning on television. This partnership will enable the website to provide content for Tata Sky’s ‘Actve Learning’, which is a quiz-based educational service covering Mathematics, General Knowledge and Science for children in the age group of seven-11.
exchange4media Chennai Bureau Dec 1, 2007 6:24 AM
In a bid to build a greater connect with its youth TG, CavinKare has unveiled a website for its brand Spinz. Spinz, which targets young women with its deodorants, talcum powder and perfumes, aims to interact with its young consumers through this virtual space.
exchange4media Chennai Bureau Dec 1, 2007 6:22 AM
During the final session of the annual summit of the Public Relations Consultants Association of India (PRCAI), speakers put forth their views on ‘Role of communication in Good Governance’. The issue of communicating the message of a company out in an effective manner was dealt with.
exchange4media Staff Dec 1, 2007 6:21 AM
The post-lunch session of the annual summit of the Public Relations Consultants Association of India (PRCAI) had speakers discussing on social responsibilities of the corporate sector. Speakers were of the opinion that the many faces of India could not be ignored, and that it was essential to have an understanding of environmental, social or agricultural issues.
exchange4media Staff Dec 1, 2007 6:19 AM
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