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Date-wise News

Overview of print advertising by consumer durables in first half of 2007:AdEx study?blur=25

Ad volume of consumer durables on print dropped by 2 per cent during H1’07 over H1’06. In the consumer durable sector, television sets had major advertising share of 34 per cent. Vacuum cleaner ad volumes grew 19 times in H1’07 as compared to H1’06. South zone publications led the consumer durable advertising with 37 per cent share. Mirc Electronics and Samsung India both occupied the number one position with equal share of 10 per cent each. Consumer durables advertisers used maximum of exchange promotion campaign.

exchange4media Staff Sep 3, 2007 10:27 AM

International: P&G Rewrites Its Definition of 'Ad Spend'?blur=25

Company Now Includes In-store in Total, Subtracts the Salaries of Marketers

exchange4media Staff Sep 3, 2007 10:10 AM

'Nokia will promote industry-specific tools in India'?blur=25

Mary McDowell, executive vice-president and general manager (enterprise solutions), Nokia, is not ready to rest on her laurels, yet. In the second quarter of 2007, Nokia’s enterprise solutions unit recorded an operating profit of euro 99 million, compared with an operating loss of euro 63 million in the second quarter of 2006. The company registered an operating margin of 18.0 per cent.

exchange4media Staff Sep 3, 2007 9:47 AM

FMCC holds its third annual convocation; Rajat Sharma calls for passionate & citizen-centric responsible journalism?blur=25

Futuristix Media Communication Centre (FMCC) held its third annual convocation in New Delhi on Saturday. Rajat Sharma, Chairman and Editor-in-Chief, India TV, was the Chief Guest, while Atul Maheshwari, MD, Amar Ujala, also graced the occasion.

exchange4media Staff Sep 3, 2007 9:42 AM

Wieden+Kennedy to launch India office by October-end 2007?blur=25

Advertising agency Wieden+Kennedy (W+K) is geared up to set up its India operations. With the Nokia win already in its pocket, W+K is targeting its India launch by October-November 2007. W+K will have its office in Delhi, which would be its eighth office globally.

Noor Fathima Warsia Sep 3, 2007 9:38 AM

Neo Sports targets to complete national distribution rollout by September?blur=25

Following the debacle with STAR India on its distribution front, Neo Sports Broadcast brought the distribution of its channels under its control. Neo Sports has announced that its channels, Neo Sports and Neo Sports Plus, were now in MP, Rajasthan, UP, Punjab and Haryana.

exchange4media Mumbai Bureau Sep 3, 2007 9:35 AM

Indian Magazine Congress 2007 to be held in Mumbai; the theme to be ‘Magazines 2020’?blur=25

The third edition of the Indian Magazine Congress is scheduled to kick-off in Mumbai on October 8, 2007. The two-day event will bring various topics under the scanner – from changing magazine business models to attempts at further engaging consumers. However, significant attention would be given to the digital opportunities in the medium.

Noor Fathima Warsia Sep 3, 2007 9:34 AM

‘Re-Invent’ is the theme for AdFest 2008; event from March 26-29, 2008?blur=25

The Asia Pacific Advertising Festival (AdFest) will be held from March 26 to March 29 next year. AdFest also unveiled a new theme entitled ‘Re-invent’ and a new icon for AdFest 2008.

exchange4media Mumbai Bureau Sep 3, 2007 9:33 AM

Amrita TV spruces up evening offering with three news shows?blur=25

Following the success of its format shows like ‘Super Star’ and ‘Super Star Junior’, Amrita TV gearing up for yet another talent hunt show to zero in on the ‘Best Actor’. The show goes on air from September 3. Another show going on air on the same date is a family drama ‘Sandhya Lekshmi’. The third show, ‘Super Dancer Pure Gold’, premiered on September 1.

exchange4media Chennai Bureau Sep 3, 2007 9:32 AM

Thirteen Indian agencies among Red Herring 100 Asia 2007 winners?blur=25

Thirteen agencies from India have won at the Red Herring 100 Asia 2007 Awards. The awards are distributed based on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into the company’s ecosystem.

exchange4media Mumbai Bureau Sep 3, 2007 9:31 AM

Ajmer’s My FM was the only station launched last week?blur=25

My FM was the only radio player to launch a station last week in Ajmer. With this, the player now has three stations in Rajasthan and also became the first private FM radio station to launch in Ajmer.

exchange4media Mumbai Bureau Sep 3, 2007 9:30 AM

Pudhari Publications christens radio venture Tomato FM; to go on-air sometime this week?blur=25

Following a contest, Pudhari Publications has christened its radio venture as ‘Tomato FM’. The station will be broadcast on a frequency of 94.3 FM, and will have a mix of Marathi and Hindi programming. The stations, in Kolhapur and Sangli, will go on air as soon as BECIL completes its operations in both the cities.

exchange4media Staff Sep 3, 2007 9:29 AM

Aaj Tak’s Punya Prasun Bajpai joins Sahara Samay as Editor-in-Chief?blur=25

Punya Prasun Bajpai, former Executive Editor with Aaj Tak, has joined Sahara Samay as Editor-in-Chief. This was confirmed by the office of Sahara Samay Media. Prior to joining Aaj Tak, Bajpai was associated with NDTV India.

exchange4media Staff Sep 3, 2007 9:28 AM

News should not be a part of any FM station, reiterates I&B Ministry?blur=25

A circular from the I&B Ministry has reiterated that the clause of Grant of Permission Agreement to FM radio stations was not being followed. It said that news should not be a part of any FM station. The Ministry, the circular stated, had of late noted that certain FM radio stations had indulged in news and current affairs related snippets.

exchange4media Staff Sep 3, 2007 9:27 AM