Date-wise News

TAM Media Research is adding Radio Audience Measurement (RAM) to its list of services. RAM would be launched jointly with IMRB International and Nielsen Media Research and will operate as an independent division of TAM Media Research.

exchange4media Mumbai Bureau May 29, 2007 12:51 PM

NEW DELHI: Consolidating its position in the two-wheeler market would be the primary strategy of Hero Honda in fiscal 2007-08. The company that launched eight models in the last fiscal, will look at a slew of more launches and some facelifts in the current year.

exchange4media Staff May 29, 2007 9:36 AM

NEW DELHI: Hollywood's feast at the Indian Box Office is only getting bigger. After the stupendous success of Spider-Man 3, blockbuster flicks such as Pirates of the Caribbean: At World's End (POC 3) and Shrek 3 are expected to set the box-office on fire.

exchange4media Staff May 29, 2007 9:35 AM

The Summer Cool categories witnessed 7% growth in Print advertising in 2006 over 2005, with nearly 50% of ad volumes coming in the 2nd quarter in 2005-06. Maximum ad volumes used by Summer Cool categories in general interest newspapers and women’s magazines. Airconditioners and refrigerators topped advertising in 2006. The most advertised brands were LG Intello Cool and Godrej Refrigerators.

exchange4media Staff May 29, 2007 9:30 AM

After participating in a creative contest, conducted by the Bombay Ad Club in association with The Times Group, mc2’s copywriter Akhilesh Bagri has been chosen to attend the Cannes Lions International Advertising Festival 2007.

exchange4media Mumbai Bureau May 29, 2007 9:29 AM

Infomedia India has appointed Devashish Mondal as the GM and Business Head for New Media Initiatives. He comes from SET Discovery. In his new role, he will spearhead the development and monetisation of new media platforms like the Internet, e-commerce, telephony and short-code business.

exchange4media Mumbai Bureau May 29, 2007 9:27 AM

Creative guru R Balki’s first film ‘Cheeni Kum’ has hit movie halls and he is already thinking of the next project ‘Pa’ --- this time with both senior and junior Bachchan. Balki speaks on how the use of innuendo and sarcasm fit the bill for brand associations for ‘Cheeni Kum’ like Sugar Free, Catch Spice, HotMuggs, Airtel and others.

exchange4media Staff May 29, 2007 9:25 AM

UTV and Astro Measat’s ‘Bindass’ has appointed MPG as its media buying agency. The development comes in the wake of a multi-agency pitch. Grey Worldwide is the creative agency for the business. Industry sources peg the account size upwards of Rs 20 crore.

exchange4media Mumbai Bureau May 29, 2007 9:23 AM

Reliance ADAG (R-DAG) has decided to review its media duties. Industry sources divulge that the corporate major has initiated dialogue with several agencies to explore the possibility of working together. R-ADAG’s media at present is with OMS. The account size for the group is pegged at a massive Rs 400-500 crore.

Noor Fathima Warsia May 29, 2007 9:21 AM

Indian audiences have become ‘young and restless’, so have our creative geniuses. Agencies are devising new ways to keep the creative juices flowing among their younger professionals. The route JWT has taken to unshackle this creativity is to introduce ‘No Hierarchy’ Thursdays! And it is working great.

Noor Fathima Warsia May 29, 2007 9:20 AM

The FMCG and Ayurvedic brands giant plans has chalked out plans for a mega retail initiative with a chain of over 350 stores on the Health & Beauty format. Prior to this, Baker was Group Head-Retail for Lee Cooper Group and was responsible for over 450 stores globally.

exchange4media Staff May 29, 2007 9:10 AM

Imagine a situation where every other passerby is looking at you upside down. That is exactly what this college-going youngster encounters in the latest TVC created by Lowe Bangalore for Titan Fastrack’s ‘Adventure Collection’ which can be worn by slinging onto one’s trouser loop.

Judy Franko May 29, 2007 9:08 AM

The two-day Promax|BDA India 2007, which opens today, will take a close look at the constant revamping of on-air looks. The awards, which recognise excellence in on-air and off-air promotion, design and marketing for the visual media, will be held on the last day.

exchange4media Mumbai Bureau May 29, 2007 9:05 AM

eBay, the online marketplace, intends to move into the offline world with trading posts at cyber cafes in the near future. The portal also intends to extend its online platform as a channel for distribution of brands.

Judy Franko May 29, 2007 9:03 AM

Bhaskar Group has announced the launch of its radio venture MY FM in Bhopal. This is their fourth station after Jaipur, Chandigarh and Jalandhar and the Group intends to launch thirteen more stations soon.

exchange4media Mumbai Bureau May 29, 2007 9:02 AM

India Today Group has brought the curtains down on its afternoon tabloid ‘Today’ as of May 26, 2007. The move was widely anticipated ever since the group announced its plans to launch a morning daily through its JV with Daily Mail of UK.

exchange4media Staff May 29, 2007 8:59 AM