`Date-wise News`

Lintas India to integrate fully with IPG Worldwide with decision to transfer 51 per cent shares to IPG

The Board of Lintas India Pvt. Ltd has approved of the proposal from the shareholders of the company to transfer the balance 51 per cent of the shares to Interpublic Group of Companies (IPG). The proposed transaction is awaiting government approval.

Noor Fathima Warsia May 8, 2007 9:27 PM

TME bags Legrand India, account size upwards of Rs 10 cr

Following a multi-agency pitch, TME has won the media duties of Legrand India. The incumbent on the business was Motivator. The business is pegged in the vicinity of Rs 10 crore.

Noor Fathima Warsia May 8, 2007 12:03 PM

Cajetan Vaz, Everest NCD, decides to move on

Cajetan Vaz, National Creative Director at Everest Brand Solutions, has put in his papers. Vaz, who will be with the agency until the end of May, has decided to branch off on his own.

exchange4media Staff May 8, 2007 9:53 AM

New advertising formats on Windows Live Hotmail

New advertising formats have been announced by Microsoft in its Windows Live Hotmail service. The next generation of Hotmail service has been launched in more than 36 languages and 12 markets across Asia including India.

exchange4media Mumbai Bureau May 8, 2007 9:21 AM

ZapakMail registers more than lakh users on a single day

ZapakMail has announced that it has garnered registrations from more than lakh users on May 4 after its teaser virals with online trade sites and outdoor campaigns across 33 cities.

exchange4media Mumbai Bureau May 8, 2007 9:19 AM

Citi says ‘Let’s Get it done’ for its new global brand advertising campaign

Global financial service sector company Citi has unveiled its new global brand advertising campaign titled ‘Let’s Get It Done’. The advertising duties were carried out by Publicis Groupe, Paris. The promotional activities have been executed through broadcast, print and online media.

exchange4media Mumbai Bureau May 8, 2007 9:18 AM

“At WorldSpace, we don’t have an advertising model at all”

Harshad Jain, Chief Marketing Officer, WorldSpace India, strongly feels that if one is able to give a compelling proposition, a subscription-based revenue model is highly attractive, especially in a large market as in India. There is no seasonality, it’s a cash-and-carry model where the consumer pays upfront in advance, and one is able to deliver a proposition which is very sharp.

exchange4media Staff May 8, 2007 9:16 AM

Krishcricket.com launches two new games

www.krishcricket.com, a cricket gaming site launched by former Indian cricket captain Krishnamachari Srikkanth in May 2006, has added two new games – Multi Player & Captain of Captains.

exchange4media Chennai Bureau May 8, 2007 9:14 AM

: BAG Films enters into JV with S Korean animation firm; also seeks name change

BAG Films has entered into a JV with South Korean firm Sieundesign Co. to form an animation company called BAG & Sieun Animation (P) Ltd. Meanwhile, BAG Films has obtained approval from the Registrar of Companies, NCT, Delhi and Haryana for changing its name to BAG Films & Media Ltd.

exchange4media Staff May 8, 2007 9:12 AM

: Law & Kenneth bags creative duties of Big Flicks; account size in excess of Rs 10 cr

Law & Kenneth has bagged the creative duties for Reliance’s home video business Big Flicks. The business is estimated to be in excess of Rs 10 crore and the pitch had involved around six agencies including O&M and Orchard.

exchange4media Staff May 8, 2007 9:07 AM

: Prasoon Joshi appointed Asia representative for McCann WorldGroup Global Creative Collective

Prasoon Joshi, Regional Creative Director for South and Southeast Asia, McCann Erickson has been appointed as Asia representative for McCann WorldGroup Global Creative Collective. A group of 13-person multidiscipline WorldGroup Global Creative Collective has been formed.

exchange4media Mumbai Bureau May 8, 2007 9:04 AM

Research by Radio City identifies five segments of listeners

A research conducted by Radio City in association with Synovate has identified five segments of listeners based on their interactions with the channel. The research reflected that 29 per cent people tune into radio as a means of ‘relaxation’, while only 5 per cent tuned in to ‘pass time’.

exchange4media Mumbai Bureau May 8, 2007 9:01 AM

Active Media Technology and FMCC organise first mobile marketing workshop

ActiveMedia Technology has announced the first mobile marketing workshop to be held on May 25, which will be organised in association with FMCC in New Delhi. It is aimed at those seeking an insight into developing, executing and measuring mobile marketing campaigns.

exchange4media Staff May 8, 2007 8:59 AM

: Rajat Nigam comes on board as Rajiv Mishra quits Radio Dhamaal as COO

Rajiv Mishra has put in his papers at BAG Films where he was working as COO, Radio Dhamaal. Meanwhile, Rajat Nigam has joined the newly re-christened BAG Films & Media Ltd as Director-Operations and will take over the operational responsibilities of Radio Dhamaal.

exchange4media Staff May 8, 2007 8:57 AM