Date-wise News

Keo Karpin Hair Oil is undergoing a facelift to keep pace with the changing times. Apart from a new packaging, the brand has recently launched a new advertising campaign with the tagline ‘Jiyo ek nayi zindagi’ that is rooted in the aspirations of the contemporary Indian youth.

exchange4media Staff Apr 27, 2007 9:22 AM

Rasna has unveiled its new ad campaign for this summer and has created a fresh, younger and contemporary image for the brand. The new campaign focusses on positioning the drink as good in taste along with being healthy, in its new tag line ‘Mom-made’. The campaign has been created by Adrian Mendonza of Dentsu Marcom and produced by Ravi Udyawar films.

exchange4media Staff Apr 27, 2007 9:21 AM

Zee TV has announced the new season of ‘Hero Honda Sa Re Ga Ma Challenge 2007’. The new season is designed to be a global show across six countries with a tagline ‘Sangeet ka Pratham Vishwa-Yudh’. The show will go on air from May 4, and will be telecast on Fridays and Saturdays in the 10 pm slot.

exchange4media Mumbai Bureau Apr 27, 2007 9:20 AM

A new campaign has been launched for Fiat’s new Palio Stile. The TVC and print ads revisit the old days when Fiat used to be a popular car, and build on the nostalgia factor. Orchard Advertising has created the campaign, under NCD Thomas Xavier, and Art Director Sagar Prajapati.

exchange4media Staff Apr 27, 2007 9:18 AM

Vyas Gianetti Creative has appointed Kapil Dhawan and Arnab Chatterjee as Creative Directors at Delhi. They both will be reporting to Anjan Roy, Branch Head, Vyas Gianetti Creative Delhi. Dhawan and Chatterjee have moved from Everest where they had held the post of Creative Directors for a year.

exchange4media Staff Apr 27, 2007 9:17 AM

Rachana Television, which is all set to roll out two satellite channels -- a 24-hour Telugu news channel, NTV, and a devotional channel ‘Bhakti’ -- by the end of June 2007, has roped in O&M as its advertising partner. There was no formal pitch involved

Judy Franko Apr 27, 2007 9:16 AM

AOL, a division of Time Warner, has launched www.AOL.in, a website that offers email, AOL Messenger, mobile services, videos, news, sports, entertainment and more. AOL.in will also include videos and other content from Time Warner companies, including Warner Bros and Cartoon Network.

exchange4media Staff Apr 27, 2007 9:14 AM

Sudler & Hennessey, the WPP healthcare communication company, has won two new businesses in India, with which it is planning to go stronger on its operations here. Johnson & Johnson and Galderma are the two pharmaceutical companies for which S&H will be developing campaigns.

exchange4media Staff Apr 27, 2007 9:12 AM

Sun TV will be launching its 24-hour children’s channel Chutti TV on April 29 after a month-long on-air promo. Chutti TV would be the only exclusive Tamil children’s channel designed around the lives, loves, hopes and the sense of fun of children. The target audience of Chutti TV is children in the age group of two to 14.

exchange4media Chennai Bureau Apr 27, 2007 9:11 AM

Preeti Verma, Junior Art Director, Rediffusion DY&R, Mumbai, has qualified for the International Clio Awards, after 12 young finalists from around the world were announced for the advertising competition.

exchange4media Mumbai Bureau Apr 27, 2007 9:09 AM

Chennai-based FMCG major CavinKare has appointed Mediaedge:cia as its agency on record. The company has earmarked a budget of Rs 30 crore for media spends. Hitherto, the media duties were handled by CavinKare’s in-house agency Hemalata Enterprises.

exchange4media Chennai Bureau Apr 27, 2007 9:08 AM

<p align=justify>"We have found that Zed has created a good focus within the organisation and it provided a clear recognition to our clients. We got the best people in the digital space market. We are making the right investments to get people on board. Having Zed in the market, it allows us to have a focal point, which will help us to make acquisitions in this area. That's certainly what we have done in other leading markets: we have made significant and several acquisitions. By having a separate identity like Zed, it makes us much more adaptable and easy to have an acquisition we make."

exchange4media Staff Apr 27, 2007 12:00 AM