Date-wise News

Banking on ‘free biking’, Bajaj Auto has unveiled its new campaign for 200 cc Pulsar DTS-i. The 90-second TVC has been created for the repositioning of Bajaj Pulsar.

exchange4media Mumbai Bureau Apr 13, 2007 9:29 AM

Page3, the lifestyle celebrity tabloid, has undergone a revamp. The new changes have been effected from April 1. The tabloid has been converted from a weekly to a fortnightly, while the cover has a glossier look.

exchange4media Staff Apr 13, 2007 9:27 AM

Raj Television Network Ltd has posted revenues of Rs 386.42 million, an operating profit of Rs 183.19 million, and a profit after tax of Rs 107.17 million for the financial year ended March 31, 2007.

exchange4media Chennai Bureau Apr 13, 2007 9:26 AM

Big FM has announced its tie-up with GoaFest 2007 to become the official radio partner for the Fest. The channel, all set for its launch in the state during the next week, has lined up an array of exclusive features for the audience during the Fest.

exchange4media Mumbai Bureau Apr 13, 2007 9:24 AM

Crayons Advertising has opened its seventh office in Kolkata recently. Narender Parekh, who has been in the media business since eight years, is heading the operations in the Kolkata office.

exchange4media Staff Apr 13, 2007 9:23 AM

The Times of India, Economic Times, NDTV and the Hindu Group have made it to this year’s Consumer Superbrands Awards. Some of the others include Yellow Pages, Cadbury, Bournvita, Raymond and Kerala Tourism. AC Nielson carried out the survey that saw almost 13,000 consumers participate in an online selection across 169 brand categories.

exchange4media Mumbai Bureau Apr 13, 2007 9:21 AM

Madison Media has won the media planning and buying AoR for BBC World Service Trust. The Trust is implementing a mass media campaign to prevent the transmission of HIV by promoting condoms in states where HIV prevalence is high.

exchange4media Mumbai Bureau Apr 13, 2007 9:19 AM

Mindshare Delhi has launched the first branded train in India for Fritolay. Kurkure, one of the flagship brands of Fritolay, has become the first brand to make use of this opportunity.

exchange4media Staff Apr 13, 2007 9:18 AM

Allied Media, the media buying arm of Percept, has promised to increase transparency in the media buying business with third party audits. Allied Media’s Amit Ray and Shripad Kulkarni talk about the plans and policies from them.

exchange4media Staff Apr 13, 2007 9:17 AM

Ajay Gahlaut is set to re-join Rediffusion DY&R as ECD and Creative Head of the New Delhi office. In South, Minakshi Achan will be taking over from Kaushik Tiwari as Head of South Operations. Partnering Achan to head the Bangalore branch will be Paritosh Srivastava as General Manager, Rediffusion DY&R, Bangalore.

exchange4media Staff Apr 13, 2007 9:15 AM

Dentsu India is launching its creative design boutique ‘iki’ under the banner of Dentsu Creative Impact. The boutique will focus on high-end graphics and integrated design services, including web and digital design, retail and packaging design, space and exhibition design, as well as specialised application design in specific verticals.

exchange4media Staff Apr 13, 2007 9:14 AM

JWT has a new structure with NCDs. Both have new responsibilities and the agency believes this will bring new focus on the agency’s talent. Additionally, the agency is also planning a new digital offering for its clients.

Tasneem Limbdiwala Apr 13, 2007 9:12 AM

INX Media and INX News are gearing up, adding more people to a structure that officials claim would manifest into the television of 2007. Indrani Mukerjea speaks more on the organisation’s plans — on both strategies and structure — to achieve this.

Noor Fathima Warsia Apr 13, 2007 9:11 AM

"There is no question that real estate is the fastest growing and a big business. If you can imagine 26,000 executives wearing dark suits and ties, along the beach in Cannes, but working very hard - real estate is the most important area for us."

exchange4media Staff Apr 13, 2007 12:00 AM