Date-wise News

Kartik Sharma is set to join Maxus as General Manager for the Mumbai office. He was heading the Research and Analytics department (Director-MMRC) at Madison for the last three years. He will work with Ajit Varghese, MD, Maxus India.

Noor Fathima Warsia Apr 9, 2007 5:48 PM

IMX has appointed Sejal Shah as Vice President. IMX is a division of Publicis Groupe Media in India, created to manage the combined buying of traditional media, for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.

exchange4media Mumbai Bureau Apr 9, 2007 5:45 PM

The concept of ‘Swyamvar’, arranged by SimplyMarry.com, is being promoted through an interesting campaign that captures the essence of a Hindu wedding ritual.

exchange4media Staff Apr 9, 2007 9:18 AM

Online gaming, another method for the brands to connect with its youth TG, is a medium that almost every other player is trying to get into. Exchange4media takes a look at what the recent IAMAI report on the Indian online gaming industry has to say about this segment.

exchange4media Staff Apr 9, 2007 9:17 AM

Sun TV has yet again failed to comply with TDSAT’s directive to provide its channels to Tata Sky on an a la carte basis.

exchange4media Staff Apr 9, 2007 9:15 AM

The Advertising Club of Cochin is all set for the annual creative awards ceremony on May 11 this year, and this year, it is inviting entries from all over South India for the first time.

exchange4media Chennai Bureau Apr 9, 2007 9:13 AM

Of the total avaiation sector advertising in print in 2006, 65 per cent share was that of domestic airlines. There has been a 63 per cent increase in ad volumes of domestic airlines in 2006, as compared to 2004. Metro city newspapers garnered the highest with a 72 per cent share of the advertising. There was close competition between Deccan Aviation and Jet Airways on print in 2006.

exchange4media Staff Apr 9, 2007 9:12 AM

Motorola has launched a campaign for its latest handset Motorokr E6. O&M has played up the function of music space for this handset in this creative, and Junior Bachchan is seen suffering from ‘music addiction’.

Tasneem Limbdiwala Apr 9, 2007 9:09 AM

With a clear demand from everyone in the industry to differentiate content on radio, radio operators are asking for multiple licenses in a city to allow them differentiated content on the medium.

exchange4media Staff Apr 9, 2007 9:08 AM

While the ICC World Cup 2007 saw over 2 plus ratings for many non-India matches in the first two weeks, only one match has rated over a 2 in the latest week. The first half of the matches still has some ratings to show.

Noor Fathima Warsia Apr 9, 2007 9:06 AM

The NRS faced problems of its own and had to be reissued last year. The IRS, on the other hand, is spelling doom for the publisher fraternity, with most in the top 20 publications showing a drop for the last two rounds. Industry veterans believe that readership surveys have to evolve to contribute to the industry.

Noor Fathima Warsia Apr 9, 2007 9:05 AM