Date-wise News

In 2006, print medium saw extensive usage of Radio channels for advertising with 50 per cent jump in ad volumes over 2004 whereas TV channels had a mere 1 per cent rise. Magazines witnessed a high 32 per cent rise in ad volumes in 2006 over 2004 while Newspapers saw a 15 per cent growth.

exchange4media Staff Jan 10, 2007 9:37 AM

Entertainment is no longer about films alone. Its scope has widened, what with digital technology and television having become a big part of our lives. And reflecting these changing times ‘Screen’, one of the oldest film weeklies in the country, has undergone a sea change.

exchange4media Staff Jan 10, 2007 9:27 AM

Distributors have found a new revenue stream – home videos of popular TV series. This is evident from the recent release of the DVDs by Excel Home Videos of the second seasons of two very popular TV series – ‘Desperate Housewives’ and ‘Lost’.

exchange4media Mumbai Bureau Jan 10, 2007 9:26 AM

Zee TV is ready with yet another family saga – ‘Maayka - Saath Zindagi Bhar Ka – which will premiere on January 15. The show, which is the first daily soap of the New Year, will air Monday to Thursday at 8:30 pm.

exchange4media Staff Jan 10, 2007 9:24 AM

Zee Group’s demerged entities, Zee News Ltd and Wire and Wireless India Ltd begin trading on the bourses from January 10, 2007. Both the companies have been listed independently on the BSE and NSE, while ZNL has been listed on the Calcutta Stock Exchange too.

exchange4media Staff Jan 10, 2007 9:22 AM

Sieger Solutions Ltd, a fully-owned subsidiary of Deccan Chronicle Holdings, has tied up with Cellcast to promote the bid2win concept on Deccan Chronicle. This is a reverse auction where one product is showcased every day in the newspaper and readers are asked to bid the lowest amount through SMS.

exchange4media Staff Jan 10, 2007 9:20 AM

Considering the immense potential that the retailing sector has to offer, with big industrial houses tapping this segment, there was an increasing need for a one-stop access to retail related news. Keeping this in mind, a new portal, Indiaretailing.com, was unveiled by Union Commerce & Industry Minister Kamal Nath in the Capital on January 9.

exchange4media Staff Jan 10, 2007 9:18 AM

While mobile service providers might be spending crores on advertising and other promotional activities, users are not too happy with them. A nation-wide survey carried out by ‘Voice&Data’ magazine shows a large scale drop in satisfaction of the subscribers with respect to most service providers during 2006 compared to the previous year.

exchange4media Staff Jan 10, 2007 9:17 AM

Atul Gupta, former Marketing Head of Yamaha Motor India, has joined Suzuki Motorcycles, a subsidiary of Suzuki Motor Corporation of Japan, as Vice-President, Sales & Marketing. He will be reporting to Katsumi Takata, Joint Managing Director, Suzuki Motorcycle India.

exchange4media Staff Jan 10, 2007 8:59 AM

Arguably ‘news’ is the noisiest of all genres, simply because players were continually looking at ways to fill the “monster called a 24-hour news channel”. New players make the genre quite competitive and domain leadership is soon becoming a thing of the past in this genre.

Noor Fathima Warsia Jan 10, 2007 8:57 AM

GroupM has undertaken an initiative to look at the celebrity endorsement route of marketing closely. The media conglomerate has embarked on CelebZ, which measures the relationship that people have with celebrities.

Noor Fathima Warsia Jan 10, 2007 8:55 AM

Big FM Chennai recently launched a game show, ‘Adhirshtakshmi’, which gives housewives the opportunity to make money while sitting at home. The show, which is aired live between 10 am and 1 pm on weekdays, gives listeners a chance to win up to Rs 50,000 every week.

exchange4media Chennai Bureau Jan 10, 2007 8:54 AM

Yournewsday.com, claimed to be the world’s first exclusively user generated content news site got online on January 7, 2007. In an exclusive chat with exchange4media, Neeraj Nayar, CEO, Yournewsday.com talks about what the site is all about and their marketing plans.

exchange4media Staff Jan 10, 2007 8:52 AM

Red FM has announced the nominees for their annual Bajaate Raho Awards, which the station calls as ‘crazy awards for the crazy people from the world of Cricket, Bollywood, Music and Television.

exchange4media Mumbai Bureau Jan 10, 2007 8:50 AM

Contests2win.com and Airtel have come together to promote SongCatcher in the online medium with a simple game which allows players to ‘Catch’ some songs.

exchange4media Mumbai Bureau Jan 10, 2007 8:48 AM