Date-wise News

Electrolux has appointed Percept H as its creative agency and Carat India as its media partner. The incumbent agencies were Mudra and OMS. The business is pegged at around Rs 18-20 crore.

Noor Fathima Warsia Nov 14, 2006 4:48 PM

The first meeting between the National Readership Studies Council (NRSC) and data users post the release of the revised NRS 2006 data took place on November 13, 2006. This was the first meeting chaired by recently-elected NRSC Chairman, Krush Grant.

Noor Fathima Warsia Nov 14, 2006 9:40 AM

The National Geographic Channel and ETV-India have announced a content partnership, where NGC will provide content to ETV, which will air five days a week (Monday-Friday) in a half hour evening slot.

exchange4media Mumbai Bureau Nov 14, 2006 9:38 AM

The trophies for the winners of the first edition of the Rural Marketing Works Case Studies Contest, conducted by RMAAI, would be given away in Mumbai on November 29. There will be a presentation of case studies on the lines of the Effies, and the event would also play host to a seminar on the day.

exchange4media Chennai Bureau Nov 14, 2006 9:34 AM

Salil Kumar, GM, Business Development with Hindustantimes.com has left the organisation to join Hungama.com as VP, Sales and Syndication. At Hungama.com, Kumar would be handling sales, search media and other operations, including GamingHungama.com and IndiaFM.com.

exchange4media Staff Nov 14, 2006 9:32 AM

If you are at times appalled by the distasteful remarks made by some garrulous radio jockey, then you have an ally in well known singer and radio presenter Sonu Nigam, who came out openly against such RJs who use irresponsible language while presenting songs at a seminar on FM Radio organised by the FICCI Radio Forum.

exchange4media Staff Nov 14, 2006 9:30 AM

“We are waiting to see the Phase II FM radio expansion on ground. We want to learn our lessons from that reality, tweak the policy for Phase III expansion accordingly, if required,” I&B Secretary S K Arora said while speaking at the seminar on ‘Indian Radio Industry: The way forward’ organised by the FICCI Radio Forum on November 13.

exchange4media Staff Nov 14, 2006 9:28 AM

The Bates Enterprise and David merger is more or less tied up and a formal announcement is expected in the next few days, sources close to the development inform. It is also learnt that the new entity is most likely to be christened Bates David Enterprise.

Tuhina Anand Nov 14, 2006 9:26 AM

In a major development in the television industry, Zee Telefilms Ltd and Taj TV Ltd have announced a strategic move whereby Zee has agreed to acquire a 50 per cent stake in the Dubai-based sports channel, Ten Sports. The investment is based on an enterprise value of $114 million (Rs 513 crore).

exchange4media Mumbai Bureau Nov 14, 2006 9:22 AM

After taking a call on its creative agency in May 2006, Bharti AXA Life Insurance has awarded its media duties to Madison Media. The account will be handled by Madison Media Infinity. The creative agency on the business is Contract Advertising. The account is pegged at Rs 20-25 crore.

Noor Fathima Warsia Nov 14, 2006 9:19 AM

Diageo’s shopping for agencies has culminated with the company that has some of the world’s premium drinks in its portfolio settling for Lodestar Universal to handle its vodka brand Smirnoff. Mediaedge:cia will be handling Johnnie Walker. The move comes following a multi-agency pitch. The account size has been pegged in the region of Rs 15-20 crore.

Noor Fathima Warsia Nov 14, 2006 9:16 AM

Birla Cement has moved the creative duties of UltraTech from Leo Burnett to Interface. With this, the media duties of Birla grey cement brands have also moved to Lodestar Universal. The entire business account is pegged at Rs 40-45 crore.

Noor Fathima Warsia Nov 14, 2006 9:14 AM

The month-long pitch for the Essar Retail Telecom advertising business has concluded. The new venture has reportedly decided on Starcom as its media agency and is in talks with Lowe for the creative duties. None of the parties involved have offered any comments on the situation so far. Industry sources, however, confirmed the development and said that the business has been pegged at upwards of Rs 25 crore.

Noor Fathima Warsia Nov 14, 2006 9:10 AM

Carat Media has been assigned the media duties of Alchemist Ltd. The move was not preceded by any pitch process. The account size has been pegged at around Rs 15 crore. The development has been confirmed by N P Sathyamurthy, Executive Director, Carat Media.

Noor Fathima Warsia Nov 14, 2006 9:07 AM

Bhaskar Group’s first FM station, MYFM in Jaipur, has moved from its existing frequency 106 to its new frequency 94.3. The station has initiated a ground level ‘Kaan marodo’ campaign that asks people to tweak the ‘kaan’ (radio dial) and tune in to the new frequency.

exchange4media Staff Nov 14, 2006 9:04 AM