Date-wise News

To better leverage its presence across software, search-marketing and video-game platforms, Microsoft is launching a unified ad strategy for adventurous buyers. Microsoft Digital Advertising Solutions is designed to connect advertisers with target audiences across PCs, Xbox game systems, and web-ready mobile devices.

exchange4media Staff Sep 27, 2006 6:55 AM

Lakme Lever is planning to revive its youth-oriented brand, Elle 18. Having put the brand on `maintenance' mode, this division of HLL was focusing on Lakme.

exchange4media Staff Sep 27, 2006 6:55 AM

Disney has launched ‘Disney Jeans’, a non-character fashion wear for kids, marking the launch of Disney Jeans Stores in the country. This Disney branded clothes line has been brought to India by Indus Clothing Ltd.

exchange4media Mumbai Bureau Sep 27, 2006 6:52 AM

‘Distraction’, a creative spot from the team of Hindustan Motors and Mudra Communications, Delhi, has won the Radioactive Awards organised by FM Network Radio City. Radioactive Awards is a nationwide creativity contest held to recognise excellence in radio advertising.

exchange4media Mumbai Bureau Sep 27, 2006 6:52 AM

Amit Satpathy has been appointed the new Station Director of Radio Mirchi, Bangalore. He will be responsible for all operations related activities such as sales, marketing, finance, programming initiatives, technical and HR besides the FM major’s expansion plans. Prior to his new assignment, Satpathy was Head of Reliance Infocomm’s Mumbai circle.

Judy Franko Sep 27, 2006 6:51 AM

The Press Information Bureau is catching up with the changing needs of news organisations, especially small TV news channels. Usually it were the print journos who occasionally logged on to the PIB site for government announcements, now TV channels can keep track of important information available through audio-visual clips on the site.

exchange4media Staff Sep 27, 2006 6:50 AM

Several of the 40-plus finalist entries from India at the New York Festivals 2006 have converted to metals. Leading the Indian pack once more this year is JWT, with three Gold and one Silver World medals, while Mudra has in its kitty two Silver World medals and two Bronzes. Brand David and Rediffusion DYR scored one Silver each, while Leo Burnett has scored a Silver and a bronze. Dentsu Marcom and Concept Communications are in the running too.

exchange4media Staff Sep 27, 2006 6:49 AM

D&AD (Design & Art Direction) is to reveal a new identity this month. Designed by Garry Blackburn and Simon Elliott of London-based design consultancy ‘Rose’, it is the first major rebrand for the organisation since its inception in 1962. The new look will be rolled out across D&AD from September.

exchange4media Staff Sep 27, 2006 6:48 AM

The Bombay Ad Club recently held an interesting ‘floating’ workshop for advertising professionals, which was conducted by Josy Paul, Chairman and Regional Creative Director, David Asia Pacific. The five-hour workshop was aptly titled ‘How to rock the boat without falling off’.

exchange4media Mumbai Bureau Sep 27, 2006 6:47 AM

Media Review, the latest event to enter in the Bombay Ad Club’s roster, has seen a successful first round. While last year, Sam Balsara, Chairman, Madison Communication, presented trends in the Indian media industry by drawing comparisons with the international scene, this year STAR Entertainment’s CEO, Sameer Nair, will bring in the broadcaster’s perspective to the advertising and media industry.

Noor Fathima Warsia Sep 27, 2006 6:46 AM

Zee Sports has reaped a total of $29 million in revenues from the Malaysian Tri-Series (DLF Cup) despite rain restricting some matches. The broadcaster had carried the Series on an exclusive basis without sharing the feed with Doordarshan.

exchange4media Staff Sep 27, 2006 6:45 AM

The Outlook Group has entered into a strategic pact with BusinessWeek under which Outlook will look after the sales, marketing and distribution of the international business magazine in India.

Noor Fathima Warsia Sep 27, 2006 6:45 AM

O&M Delhi has bagged the creative duties for Maruti’s soon-to-be-launched car MR Wagon following a multi-agency pitch. Industry estimates peg the business to be around Rs 25 crore, if not more.

exchange4media Staff Sep 27, 2006 6:44 AM

Indian Airlines Ltd is reviewing its panel of agencies and scouting for ad agencies for its flagship carrier Indian. This has been necessitated as the two-year contract between the airline and the existing panel of agencies is about to expire. The existing panel of agencies includes RK Swamy BBDO, Bates Enterprise, Adfactors Advertising and Mode.

exchange4media Staff Sep 27, 2006 6:43 AM