Date-wise News

The Zydus Cadila group has decided to award the creative duties for Nutralite Premium Table Margarine to Mudra, Ahmedabad, following a multi-agency pitch, which started a couple of months ago. The size of the business is estimated to be Rs 7-8 crore. O&M and Triton were the other agencies that pitched for the brand.

exchange4media Mumbai Bureau Sep 9, 2006 12:41 PM

Paula Malai Ali, one of Asia’s popular television personalities, is joining ESPN STAR Sports. She will host a new magazine show called ‘For Men Only’ on STAR Sports. Paula, of Channel [v], fame will co-host the hourly show with Kui Jien. Beginning October 6, the show will be broadcast on STAR Sports every Friday at 7 PM. ‘For Men Only’ is a new men’s lifestyle series covering a wide range of topics including fashion, electronics, sports, film, music and motoring.

exchange4media Staff Sep 9, 2006 12:22 PM

Gurpreet Kanwal has been appointed Head-Channels Marketing for Xerox’s New Office Group. Kanwal will be responsible for execution of Xerox’s channel strategy and expansion of its channel network. He has an experience of more than 10 years in marketing and business development with a focus on channel marketing and sales. She has held several positions at Xerox India including her role as Marketing Manager for Color business (India and South Asia).

exchange4media Staff Sep 9, 2006 12:20 PM

Jaya Chaturvedi has joined Man’s World magazine as Regional Head-North. She will be responsible for the marketing of Man’s World as well as the in-flight magazine of Air Deccan, ‘Simplify’. Earlier, she was running her own outfit, Media Maverick, which acted as a representative for quite a few publications. Prior to that she has worked with publications like India Today, The Times of India and Zee TV. She has 10 years of experience in media sales.

exchange4media Staff Sep 9, 2006 12:15 PM

FMCG major Hindustan Lever Ltd on Friday said it will merge Modern Food Industries Ltd (MFIL) and its subsidiary Modern Food and Nutrition Industries Ltd (MFNIL) with itself.

exchange4media Staff Sep 9, 2006 8:47 AM

After making a mark in refrigerators and washing machines, with the heritage Godrej brand, Godrej & Boyce is now looking at the television segment.

exchange4media Staff Sep 9, 2006 8:46 AM

According to KPMG, by 2010-11, the software gaming industry will be $700 million in size and console,mobile and broadband or internet-based gaming will each be one-third of the pie.

exchange4media Staff Sep 9, 2006 8:45 AM

LG Electronics India has bagged the Award for Excellence in Exports of Electronic Hardware by the Electronics and Computer Software Export Promotion Council of India (ESC).

exchange4media Staff Sep 9, 2006 8:43 AM

Comma Consulting has bagged the PR mandate of Hyperion Solutions, one of the global leaders in business performance management software.

exchange4media Staff Sep 9, 2006 8:42 AM

In a bid to bond better with its readers, Prabhat Khabar recently organised a consumer fest in Jharkhand. The footfall during the fair was close to 30,000 visitors every day.

exchange4media Staff Sep 9, 2006 8:41 AM

Another Tamil game show is all set to hit the airwaves this October, this time on Raj TV. Called ‘Kaasu Mazhai’ (Money Shower), the show has been produced by Raj TV and will be aired Monday to Thursday, in the 9.30-10.30 pm slot.

Judy Franko Sep 9, 2006 8:40 AM

Radio City has become the latest entrant in the FM radio scene in Jaipur. The other FM players in the Pink City include Radio Tadka, Bhaskar Group’s My FM and Radio Mirchi. South Asia FM has also won FM licence for Jaipur.

exchange4media Staff Sep 9, 2006 8:40 AM

The Rural Marketing Agencies Association of India (RMAAI) has launched a quarterly ‘Journal of Rural Marketing’. Though the inaugural issue is being distributed free of cost, subsequent issues can be subscribed to at Rs 500 for four issues.

exchange4media Chennai Bureau Sep 9, 2006 8:39 AM

Grey Worldwide has bagged a Silver for the popular Incredible India campaign, commissioned by the Ministry of Tourism, at the Asia Travel and Tourism Creative Awards held at Singapore recently. The category was the best destination (country) campaign.

exchange4media Staff Sep 9, 2006 8:38 AM

Ishan Raina, Chairman and CEO of Euro RSCG, has taken up additional responsibility at global private equity and venture capital firm 3i. Raina will be ‘entrepreneur in residence’ and begin ventures in new media and the out-of-home space, which will be funded by 3i. He will continue with his role at Euro RSCG.

exchange4media Staff Sep 9, 2006 8:37 AM

The Government has decided to bring both television and films under a unified content code when the Committee, which is now in the process of creating a content code for the broadcast industry, submits its report, I&B Secretary S K Arora said at the Assocham Conference on the Broadcast Bill.

exchange4media Staff Sep 9, 2006 8:36 AM

<p align=justify>Indian industries should first look inside at the organisation's culture and what has been set up there. There are companies that ask how should we do this across the entire organisation because we are in marketing and we do not talk to sales. If this is how companies work, then they will be sitting in one space for a long time and not move forward. Companies that are making fast progress are collaborating with clients to get their RoI straight. All the departments in an organisation have to be in sync.

exchange4media Staff Sep 9, 2006 12:00 AM

Three of the biggest properties on the Internet – Google, Yahoo and Microsoft – are betting their future on paid search or contextual advertising. We are doing the same as an agency… The industry is so dynamic that whatever one says during the day may be obsolete by midnight.

exchange4media Staff Sep 9, 2006 12:00 AM