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Date-wise News

Superheroes wage a brand war?blur=25

The war for audiences being fought between the two biggest and much anticipated movie releases this summer - Krrish and Superman Returns - is now fast spreading out of the box-office.

exchange4media Staff Jul 14, 2006 7:33 AM

Spencer’s shifts headquarters to Kolkata, lines up ambitious expansion plans?blur=25

Spencer’s, an RPG Group company and one of the pioneers of organised retail in India, recently shifted its corporate headquarters from Chennai to Kolkata as part of a consolidation exercise. The company is also in the process of reviewing its creative and media duties.

exchange4media Staff Jul 14, 2006 7:32 AM

e4m?blur=25

With Yahoo! and MSN facilitating interoperability of the Messenger services of the two Internet giants

exchange4media Staff Jul 14, 2006 7:29 AM

It’s a goal! New media taps into soccer mania, reaps benefits?blur=25

It’s not only advertisers and television channels which tapped the potential of the FIFA World Cup 2006 fever, major Indian portals and mobile content providers also derived maximum advantage by specially designing their content for the World Cup to feed the demand of football fans.

exchange4media Staff Jul 14, 2006 7:26 AM

Silicon Valley SEM Co Position2 acquires Webshastra, to invest $5 mn in next 3 years in India?blur=25

Position2, a US based VC funded search engine marketing agency, founded by two Silicon Valley Indian entrepreneurs, has acquired Webshastra, an online marketing solutions provider in India, to make its foray into India.

exchange4media Staff Jul 14, 2006 7:25 AM

India Radio Forum 2006: Use radio as an integral and significant part of the media plan?blur=25

The first edition of the India Radio Forum, which was held in Mumbai on July 13, 2006, threw light on some interesting facts. The forum hailed radio as the next big wave in entertainment, provided industry players caught the pulse of the market and delivered effectively.

exchange4media Staff Jul 14, 2006 7:24 AM

Levi’s Slim Jeans TVC becomes only Indian TVC to make it to Shots Animation Showcase?blur=25

The much acclaimed and much awarded Slim vs Slim TVC, created by JWT for Levi’s Slim Jeans, has added another feather to its already crowded cap. This quirky TVC has become the only Indian TVC to feature in the coveted Shots Animation Showcase, which features explosive talent in advertising, short films and music videos from across the world.

Shanta Saikia Jul 14, 2006 7:23 AM

India Radio Forum 2006: Radio stations – the challenges and strategies?blur=25

The Indian Radio Forum 2006 held on July 13, 2006 in Mumbai is the culmination of an industry sitting up and taking notice of a rejuvenated medium called Radio. With new licenses given, new technologies coming up and new sources of funds pouring in, the radio industry is running through its transition phase.

exchange4media Staff Jul 14, 2006 7:22 AM

Shams Kabir joins as Head of IB&W’s Delhi branch?blur=25

Shams Kabir has joined IB&W Delhi as Vice-President, wherein he will be heading the Delhi branch. He replaces Avijit Dutt, who put in his papers last month. Prior to joining IB&W Kabir was with RK Swamy BBDO Delhi as Media Director.

exchange4media Staff Jul 14, 2006 7:21 AM

Promax India Radio Awards 2006: Radio City hits the right note?blur=25

The first ever Promax India Radio Awards 2006 to appreciate and recognise the excellence of radio marketing and promotion took place on July 13, 2006 in Mumbai. The awards, called as the Promax India Muse, were awarded in eight categories. Radio City dominated the Awards with seven metals, including three Golds.

exchange4media Staff Jul 14, 2006 7:18 AM

LINOpinion bags 10 new brands, adds billings worth Rs 8.04 crore in H1 2006?blur=25

LINOpinion, the PR division of Lintas, has been quite active this year, bagging a host of new accounts in the practice areas of finance, corporate, pharmaceuticals, entertainment and lifestyle, FMCG and telecom.

exchange4media Mumbai Bureau Jul 14, 2006 7:17 AM

Grey Global aligns specialised marketing capabilities under G2 brand?blur=25

Grey Global Group on Thursday announced that its network of global specialised marketing services in direct marketing, branding and design, interactive, promotional, trade, and shopper marketing had aligned under the G2 brand.

exchange4media Mumbai Bureau Jul 14, 2006 7:17 AM

Big Brother’ makes way on Sony, reality show to debut in India later this year?blur=25

The show that has created ripples in just about every country that it was introduced in and has given reality as a genre new challenges – ‘Big Brother’ – is all set for an India foray, and it is coming on Sony Entertainment Television. The format belongs to Endemol and will be produced by Endemol India for the channel.

Noor Fathima Warsia Jul 14, 2006 7:16 AM

TOI explores relationship with Sandesh: Is it an equity stake or business cooperation??blur=25

Less than a month after Times of India picked up 100 per cent stake in Vijayanand Printers Ltd, publishers of Vijaya Karnataka, Vijay Times, and Usha Kirana, rumours are flying thick and strong about a possible buyout of Sandesh by Times of India in Gujarat. However, both the publishing houses have vehemently denied any such development, and instead have said that there could be some kind of “business cooperation arrangement” between the two.

exchange4media Staff Jul 14, 2006 7:15 AM