`Date-wise News`

ICICI signs Tom and Jerry to promote Young Stars Account

Partnership is the name of the game. Initiatives of leveraging small screen star power has been seen from the ICICI stable quite a bit now. The organisation has taken this a step forward and has tied up with Cartoon Network. The financial major has signed CN’s toon stars Tom & Jerry as brand ambassadors for its special and innovative ‘Young Stars Account’.

exchange4media Mumbai Bureau Apr 20, 2006 7:48 AM

ISA, Momentum take a close look at building global brands from India

The Indian Society of Advertisers (ISA) has organised a two-day seminar on the theme ‘Building Global Brand from India’. The event is scheduled for April 21 and 22, 2006 and Momentum Consulting has been invited as the knowledge partner. The target audience for the seminar are CEOs and senior marketing heads and a headcount of almost 200 is expected. Tata is the title sponsor for the event.

Noor Fathima Warsia Apr 20, 2006 7:47 AM

Bharat Matrimony expands retail presence with tie-up with Department of Posts

Online matrimonial service provider Bharat Matrimony has announced a tie-up with the Department of Posts for distribution of its membership cards. To start with, 674 post offices in 17 postal circles will distribute the cards on a commission-per-sale basis.

exchange4media Chennai Bureau Apr 20, 2006 7:46 AM

Webaroo launches offline search engine in India; ties up with Acer and Wikipedia

Marking a significant step forward in improving the mobile web experience, Webaroo has launched a new software service that enables consumers to instantly search web pages and view websites anytime, anywhere, without an Internet connection, on their handhelds and laptop computers.

exchange4media Mumbai Bureau Apr 20, 2006 7:45 AM

Boston Pubcon: The ‘tipping point’ in Online marketing

Pubcon, the online marketing conference, took off in Boston, USA, on April 18 with a keynote address by Malcolm Gladwell, author of ‘The Tipping Point’ and ‘Blink’. Gladwell talked about changes and the carriers of changes that transform societies, industries and nations.

exchange4media Staff Apr 20, 2006 7:44 AM

Independent Indian filmmakers on their way to Cannes Film Festival

The Cannes Film Festival, which is slated to take place from May 17-28, will have for the first time a large conglomeration of independent Indian filmmakers, who seek to work internationally by co-producing, and co-financing.

exchange4media Staff Apr 20, 2006 7:43 AM

Aamir Khan keeps up with the times in Titan’s latest TVC, and otherwise

Actor Aamir Khan has taken quite a bit of media space of late with his involvement in a social cause instead of the usually seen commercial issues. But the timing could have been awkward for his latest Titan TVC. Titan officials, however, are of the opinion that Khan being in the media light for political reasons is in his personal capacity and really bears no impact on brand Titan.

Noor Fathima Warsia Apr 20, 2006 7:42 AM

McDonald’s to pump in Rs 400 crore for expansion; Unveils special logo to mark 10 years in India

McDonald’s India has been in India for 10 years now, and to commemorate the special occasion, the fast food major has unveiled a new logo especially for the Indian market. The well-known double arch has been done up with marigold flowers with the Indian Tri-colour on top of it.

exchange4media Staff Apr 20, 2006 7:41 AM

After Jaipur and Bangalore, Radio Mirchi starts operations in Hyderabad

From 6 am, April 19, 2006, Hyderabadi cuisine became spicier with Radio Mirchi becoming the first FM radio station to arrive in the cyber city, which has been allotted four radio stations under the FM Phase II expansion.

exchange4media Staff Apr 20, 2006 7:40 AM

Sony India assigns media duties to Interactions, account size pegged at Rs 35 crore

Following a pitch that commenced earlier in the year, Sony India has decided to assign its media duties to Bangalore based Interactions. Industry sources have pegged the account in the vicinity of Rs 30-35 crore. The account moves from Starcom, who didn’t defend the business.

Noor Fathima Warsia Apr 20, 2006 7:39 AM

IRS 2006: DNA races ahead of HT in Mumbai market

IRS 2006 R1 might not have had the best of news for most English dailies, given the fact that most had seen a dip in readership in this round. But the new players in the Mumbai market have something to cheer about. Mumbai Mirror with a readership of 765,000 is way ahead of DNA and Hindustan Times.

Noor Fathima Warsia Apr 20, 2006 7:38 AM

TBWA\India beefs up western operations; Madan Mohan joins as VP, Sean Colaco as Sr Creative Director

$TBWA\India beefs up western operations; Madan Mohan joins as VP, Sean Colaco as Sr Creative Director?blur=25$

Madan Mohan and Sean Colaco have joined TBWA\India as the operational heads of TBWA\Western India. While Colaco will head the creative department, Mohan will be responsible for the operations of the agency in Western India as Vice President TBWA\ Western India.

exchange4media Staff Apr 20, 2006 7:35 AM