Date-wise News

The organisers of the 53rd Cannes Lions International Advertising Festival have announced that Adidas would be awarded the prestigious Advertiser of the Year award, which will be presented to Erich Stamminger, President and CEO of the Adidas brand, in recognition of their creative and innovative advertising.

exchange4media Staff Mar 9, 2006 8:06 AM

India has been witness to the multiplex boom in the last few years, especially the metros. With growth has come the problem of advertising the movies playing at the various multiplexes. In order to break free of the clutter and get a clear cut advantage, Cinemax has launched a new identity – ‘X’ – in Mumbai.

exchange4media Staff Mar 9, 2006 8:05 AM

Shringar Cinemas Ltd has announced its plans to foray into the food court business through a 100 per cent owned subsidiary, Oxford Multiplex Cinemas Pvt Ltd. The food courts will operate under the brand name of ‘Via 1 Food Street’. The company will be launching food courts in two of Shringar’s upcoming properties at Chandigarh and Surat.

exchange4media Staff Mar 9, 2006 8:04 AM

Sandip Dang, COO, Fresh and Honest Café, has joined Avesta Good Earth Food Pvt Ltd, part of Avestha Gengraine Technologies as CEO, from March 8, 2006. He had joined the Sterling group in 2004 as COO of the Barista business.

exchange4media Chennai Bureau Mar 9, 2006 8:03 AM

Honda Motorcycle and Scooter India Pvt Ltd has launched a new 125cc bike, Shine, in India. This is the second bike after Unicorn from the wholly owned subsidiary company of Honda Motor Company, Japan.

exchange4media Staff Mar 9, 2006 8:02 AM

Adding another leg to its localisation drive, The Walt Disney Company (India) has acquired the rights from Sahara One Motion Pictures through their assignee Percept Picture Company to showcase ‘Hanuman’, India’s biggest animation blockbuster, in eight episodes.

exchange4media Mumbai Bureau Mar 9, 2006 8:01 AM

Nokia India has announced the appointment of D Shivakumar as Vice-President and Country General Manager for CMO-India with effect from May 1, 2006. Besides consolidating Nokia’s market presence, Shivakumar will also focus on building the Nokia brand, driving partnerships and developing the capabilities of the Nokia organisation in India.

exchange4media Staff Mar 9, 2006 8:00 AM

In the run-up to the launch of its new media division, Media Palette, Dentsu has appointed Sharat Jain as CEO of the yet-to-be launched entity. Jain was till recently, Managing Director (Asia South) for Teleglobe, Canada based at New Delhi. Dentsu had roped in GroupM’s Sanjoy Chakraborty to head this new division as COO in February.

exchange4media Staff Mar 9, 2006 7:58 AM

The Advertising Agencies Association of India is planning a major two-day advertising festival on April 28 and 29 in Goa. Hitherto, AAAI had been organising its Creative Awards show as a one-evening offering. While STAR Network and Hindustan Times are the principal partners, exchange4media will be the online communications partner for the event.

exchange4media Staff Mar 9, 2006 7:56 AM

After consumer goods, computer makers are now seeking blessings of brand ambassadors to push sales. First it was HP that signed up Shahrukh Khan to sell Compaq Presario machines. Lenovo followed by signing Khan siblings - Saif and Soha.

exchange4media Staff Mar 9, 2006 7:55 AM

Advertising agency Lowe Lintas has announced its decision to participate in this year's Abby Awards, the annual advertising awards given away by Ad Club Bombay. The move marks the agency's return to this particular awards platform after a four-year hiatus.

exchange4media Staff Mar 9, 2006 7:53 AM

Media inflation is a reality and more indications of that surface everyday in the industry. Recent additions on that front are the decisions of Indian Today and Outlook to hike their ad rates from April 2006. Both publications are confident that the rate increase would be accepted in the right stride by the industry.

Noor Fathima Warsia Mar 9, 2006 7:52 AM

UTV Software Communications Ltd on Wednesday announced that key Malaysian DTH and pay TV operator, Astro, had taken a strategic stake of 26.01 per cent in the UTV promoted Hungama TV (United Home Entertainment Ltd).

exchange4media Staff Mar 9, 2006 7:50 AM

Optimum Media Solutions (OMS), Mudra group’s media specialist, has unveiled plans to soon evolve into an integrated media agency. OMS plans to play an important role in marketing integration, a role traditionally played by a creative agency. To this effect, OMS will enhance its planning and budgeting capabilities on digital and out-of-home media as well as strengthen its Brandcasting capabilities.

exchange4media Staff Mar 9, 2006 7:49 AM