FICCI
The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more.
Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping new forms of entertainment content. One cannot also deny the fact that niche channels on sports are drawing more eyeballs than tear-jerker soaps.
The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more.
The Indian media and entertainment industry, in particular the film entertainment sector, is evolving. There is no denying that. But growth today faces a two-way problem – roadblocks in growth and the problems that growth brings along. Producer-Director Shekhar Kapur, given his experience in India and evolved markets like the US, cautioned on these problems while Producer-Director Farhan Akhtar presented the Indian standpoint.
Piracy is a growing global epidemic and the proportion of the menace has reached such a critical point that the very existence of the global entertainment industry is at stake. This is the one point which all the speakers of a session on ‘Defending Intellectual Property: How Far Have We Succeeded?’ have subscribed to.
That piracy is a fast growing threat and menace is the one point that every stakeholder in the media and entertainment industry, cutting across the geographies
Though the domestic media and entertainment industry in well on a growth path, it faces a two-way problem--restrains in the very growth and the problems that growth brings along, feels noted industry people.
The participation of Italy, the partner country at the Frames 2007, was seen in the presence of Italian stars like Giancarlo Giannini, Anna Galiena and the Oscar winner Nicola Piovani, 40 stalls and a business delegation led by Italian Minister of Communications Paolo Gentiloni Silveri and Anica (Italian Film Producers Association) president Paolo Ferrari.
The session on regulatory issues facing the M&E industry had many speakers opening their minds freely.
Inaugurating Ficci-Frames 2007 in Mumbai on Monday, I&B Minister Priyaranjan Dasmunshi outlined his vision for the M&E industry in a five-point agenda.
The importance of marketing a movie or getting the distribution right isn’t really a new found for the Indian movie industry. However, while only some players, largely the bigger banners, have understood the importance of these sectors, even between them, the success formulae is different and as yet, evolving.
The Australian trade commission is showcasing its country’s creative and technical expertise in film and entertainment at the ongoing Frames.
The Ministry of Information and Broadcasting and the Italian Ministry of Communications have made it clear that the focus on the media and entertainment (M&E) industry is crucial to both the governments. Outlining the policy of the Indian government for the industry, I&B Minister Priyaranjan Dasmunshi enumerated five key focus areas in 2007 and other initiatives which are in the pipeline, at the inaugural session of FICCI Frames 2007.
FICCI Frames has become an annual calendar event for media professionals. It is very important for an event like this to ensure it is able to increase its scale every year and attract participation from the best professionals in the industry.
In its eighth year, Frames, has once again put together some of the best E&M minds to discuss the way forward for the industry. In the last few years, Frames has been one platform where industry heavyweights and government officials have chosen to speak on some crucial industry trends and developments.
To say that it was a whirlwind three-day indepth observation of the Indian entertainment and media industry will be an understatement. The who's who of the Indian and international E&M honchos gathered for FICCI Frames 2006. In fact, so overwhelming was the reponse that registrations had to be stopped mid way as the convention hall was full to capacity.
FICCI, under the guidance of Yash Chopra, has played a key role in facilitating India-Pakistan relations – especially in the context of the film industries of the two countries. The valedictory session of FICCI Frames 2006 brought this back into focus. Yash Chopra and Mir Shakil-ur-Rahman, Chairman, Jung Group of Companies, Pakistan, highlighted some of the developments that might well mark the beginning of a new phase in the blossoming relationship between the two sides.
The youth has become the most buzz-worthy segment in recent times, thus spake Pradeep Guha, CEO, Zee Telefilms. This target group (TG) came under the scanner when industry leaders from the creative and media marketing functions came together to look at different ways to tap this ‘aloof’ TG. An important pullout from the discussion was whether another section of the Indian populace – rural India - was being de-sensitised by this attention.
Karan Johar and Ashok Amritraj - they do the same thing for a living, but their experience couldn't be more different. Johar is India’s own whiz kid whose family sagas have become benchmarks for the Indian film industry. Amritraj, who has made his mark in Hollywood producing successful movies, has experienced a completely different taste of working in the highly organised and competitive US film industry.
There’s a problem with digitisation - once begun, it just doesn’t stop. And people can’t seem to stop talking about it either. The interesting aspect is that irrespective of who is doing the talking, media experts do find something new to throw light on – whether it is impact coming from measurement, need for digital content management, or a paradigm shift in traditional primetime to an anywhere – anytime scenario.
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