Date-wise News

It’s like stating the obvious, but it does make sense to emphasise it. TV promos have to face the brunt of an empowered and brutal viewer, who will switch from a channel if it is not engaging enough - for even a brief moment. With cross-channel promotions on the rise, leveraging networks is also emerging as a trend. Matching the audience profile with the optimum format is another thing programmers were urged to keep in mind.

exchange4media Staff Mar 25, 2006 1:44 PM

Mobile entertainment - with its ability to dissect boundaries of time and space - will be a big revenue driver for mobile operators, device manufacturers and media/content owners. Entertainment and media represent the epicenter of the explosive mobile explosion.

exchange4media Staff Mar 25, 2006 1:42 PM

To say that it was a whirlwind three-day indepth observation of the Indian entertainment and media industry will be an understatement. The who's who of the Indian and international E&M honchos gathered for FICCI Frames 2006. In fact, so overwhelming was the reponse that registrations had to be stopped mid way as the convention hall was full to capacity.

Shanta Saikia Mar 25, 2006 1:41 PM

FICCI, under the guidance of Yash Chopra, has played a key role in facilitating India-Pakistan relations – especially in the context of the film industries of the two countries. The valedictory session of FICCI Frames 2006 brought this back into focus. Yash Chopra and Mir Shakil-ur-Rahman, Chairman, Jung Group of Companies, Pakistan, highlighted some of the developments that might well mark the beginning of a new phase in the blossoming relationship between the two sides.

Noor Fathima Warsia Mar 25, 2006 1:36 PM

The youth has become the most buzz-worthy segment in recent times, thus spake Pradeep Guha, CEO, Zee Telefilms. This target group (TG) came under the scanner when industry leaders from the creative and media marketing functions came together to look at different ways to tap this ‘aloof’ TG. An important pullout from the discussion was whether another section of the Indian populace – rural India - was being de-sensitised by this attention.

Noor Fathima Warsia Mar 25, 2006 12:26 PM

Foreign holding in satellite radio companies may be capped to bring uniformity in foreign equity limit across various media sectors. The government is evaluating a proposal regarding this.

exchange4media Staff Mar 25, 2006 8:21 AM

Cholayil Pvt Limited, a leading FMCG company for toiletries, personal and healthcare, has relaunched its flagship soap brand Medimix with a contemporary new packaging designed by leading brand design consultancy, Ray & Keshavan.

exchange4media Mumbai Bureau Mar 25, 2006 8:19 AM

David has rolled out a plan across its networks in Asia, including its two Indian branches, to identify and retain talent within the organisation.

exchange4media Staff Mar 25, 2006 8:18 AM

The Hari Sadu advertisement of career portal Naukri.com, created by FCB Ulka, has evoked a strong reaction from an 11-year-old boy from Chandigarh.

exchange4media Staff Mar 25, 2006 8:16 AM

FCB Ulka Healthcare has bagged the John Hopkins School of Public Health’s account for the AIDS communication programme in Maharashtra. The account size is estimated to be worth above Rs 12 crore.

exchange4media Staff Mar 25, 2006 8:15 AM

LinOpinion, the PR division of Lintas, has bagged the integrated communication account of Pfizer's Viagra. Lintas Healthcare is leading the account, with other IMAG divisions such as Advent (events) and Lintas Personal (DM/CRM) also involved.

exchange4media Staff Mar 25, 2006 8:14 AM

Percept Picture Company Private Ltd (PPC) has entered into an agreement with Bennett, Coleman & Company Ltd (BCCL) to issue shares to it. The company which is in its third full year of operation has been valued at Rs 120 crore. The investment by BCCL is subject to regulatory and shareholder approval

exchange4media Staff Mar 25, 2006 8:13 AM

CyberMedia has launched Asia's first magazine dedicated to the life sciences industry -- ‘BioSpectrum Asia’ -- in Singapore on Thursday.

exchange4media Staff Mar 25, 2006 7:49 AM

Rajesh Chakrabarti, the National Sales Head of UTV, has decided to call it a day. He had joined UTV in June last year. He did not divulge his next destination.

exchange4media Staff Mar 25, 2006 7:48 AM

After a nearly-three-decade stint in the auto industry, Hyundai Motor India (HMIL) president BVR Subbu announced his decision to step down at the end of his term on March 31.

exchange4media Staff Mar 25, 2006 7:47 AM

The print industry is growing. While its growth defies ‘expert opinion’ on its impending doom (since the last decade or so in India, and the last three decades in some other markets), it is also going to keep consolidation in the industry at bay – for now. But players would have to wake up to the opportunities and challenges of media fragmentation, concurred Jacob Mathews, Executive Editor, Malayala Manorama group, and President, INS; and Aroon Purie, Chief Executive, India Today group, on Day Three of FICCI Frames 2006.

exchange4media Staff Mar 25, 2006 7:42 AM

Robert L McCann, Chairman, Nielsen Media Research and Sandip Das, MD, Hutchison Essar, took the audience through the future of television, advertising and mobile entertainment at a plenary session on the concluding day of the FICCI Crames 2006.

exchange4media Staff Mar 25, 2006 7:41 AM

<p align=justify>Just on the face of it, it is difficult to isolate any one media. But when you look deeper, because of emergence of through the line or integrated marketing communication, the emphasis is shifting from the creative side of the business to the media side. The role of account or strategic planning, which was once an important component of an advertising agency, is now seen in a media agency and not a creative agency. Simply because media agencies have access to the small and big picture of media consumption habit, where the consumer is, and what are the different ways of reaching him. And in the process, even the remuneration or commission is getting closer between the media and creative agencies.

exchange4media Staff Mar 25, 2006 12:00 AM