Emvies

Traditionally it was only creative work that got noticed and rewarded. With media getting complex, media strategy has become an important part of the overall marketing mix, says Kalpana Rao, VP, The Ad Club, with reference to EMVIES.

exchange4media Staff May 20, 2004 7:22 AM

The awards have included three sub-categories in the ‘Best Media Innovation’ segment. In addition, industry will contest for two new category awards.

exchange4media Staff May 18, 2004 7:24 AM

Media entities continually acknowledge the fact that in any medal innovation, the media owner is also an important partner. The year 2003 has seen many media innovations on the broadcast front that have done their job of attracting the viewer’s attention. And the media marketers are looking forward at showcasing these innovations in EMVIES 2004.

exchange4media Staff Apr 30, 2004 8:33 AM

The EMVIES are here and media agencies are already contemplating what they would showcase to win the jury this time. In the growing Indian media industry, EMVIES are the only awards appreciating the independent function of the media. Since the time of its inception, the EMVIES have grown and we did some talking to see how the media fraternity views these awards.

exchange4media Staff Apr 26, 2004 8:09 AM

In 2001 Ad Club, Bombay announced Emvies to acknowledge media as a strong advertising discipline. And, 2002 saw media awards emerging as separate entity altogether. Last year was a big success for Emvies. This year, the award is all set to attain new heights.

exchange4media Staff Apr 19, 2004 8:10 AM