Emvies
With the case study presentations now out of the way, the stage is now set for declaration of the best media works at the EMVIES 2006. As many as 56 presentations were made at the Wellingkar’s Institute of Management in Mumbai on June 15, 2006 and the one point that every work emphasised on was the importance of ‘engagement’ in any media activity.
EMVIES 2006 is undertaking the final step that will decide who is walking home with an EMVIE on June 22, 2006. The second round of judging that comprises case study presentation by the shortlisted agencies will take place on June 15, 2006 at Welingkar’s Institute of Management at Mumbai.
With the case study presentations just two days away, the media fraternity is preparing to put its best foot forward for the EMVIES 2006. Most of the top agencies are in line to bag the coveted ‘Media Agency of the Year’ award. Industry leaders believe that EMVIES is the only platform that recognises and awards efforts in the media domain.
Following the completion of the first round of judging for EMVIES 2006, 56 entries have been shortlisted for the case study presentation round, scheduled to take place on June 15, 2006. Lodestar Media, Madison, Maxus, Mediaedge:CIA, MPG, MediaCom India, MindShare, Optimum Media Solutions, Starcom, O&M, Ad Vista Bombay, OvilgvyOne Worldwide, Zee Telefilm and Red FM have made it to the list.
The judging process of the EMVIES 2006 commenced on June 6, 2006, with the categories under the scanner on day one being Media Strategy with all its sub categories, Media Innovation – Print, Media Research, and the newly added Integrated Media category.
EMVIES 2006 has much to cheer about. The only platform that recognises excellence in effective media usage has clocked in 369 entries this year. The previous highest number of entries that the Mumbai Ad Club had recorded was 322. Ad Club officials emphasise that this further vindicates the widespread acceptance of the awards in the media and advertising fraternity.
EMVIES 2006 will maintain the two-stage judging procedure that it has in place. However, the Bombay Ad Club has induced further focus on the need to quantify results of a media plan. Apurva Purohit, Chairperson, EMVIES, believes that while this is a small change, it is representative of the fundamental change in the media landscape today.
Citing popular demand, the Bombay Ad Club has announced its decision to extend the last of submission of entries for the EMVIES to May 29, 2006. The initial last date was May 23.
EMVIES has gone the whole hog in 2006 to ensure that the industry is completely involved in the evolution of the media awards. The Bombay Ad Club had organised a pre-judging cocktail, wherein members from the industry were invited to offer suggestions on how the awards could be improved even further. Consequently, EMVIES has induced some changes in 2006.
In the last four years, EMVIES has witnessed an increasing the number of entries – last year saw a peak of over 350 entries. EMVIES Chairperson Apurva Purohit states that this is what the Ad Club is expecting this year as well.
Action is unfolding full flow at the EMVIES. While Times Now has been roped in as title sponsor, the category sponsors are Indiatimes.com for the digital category and Radio Mirchi for radio category. TAM continues with the award sponsorship of the ‘Best TV Research’ category. exchange4media.com is the official media partner.
It is time again to celebrate media initiatives. EMVIES, the media awards instituted by the Bombay Ad Club, will be held on June 22, 2006. Before commencing action around the awards, the Ad Club invited professionals from the industry to given their opinions on the awards and the judging process – and the response has been very positive indeed.
MindShare has bagged the coveted title of ‘Agency of the Year’ at Emvies. They lost the title to Lodestar Media and getting it back sure has Srivastava and Sakhuja thrilled. In a conversation with Saurabh Niranjan Turakhia of exchange4media, the duo speaks more on what the award means to them and what is the target next year.
Emvies 2005 was an affair to remember. MindShare reclaimed its ‘Agency of the Year’ title that it lost to Lodestar Media last year but the interesting thing was the quality of turnout, the increased number of media entities that won this year and the experience that Emvies 2005 gave.
Emvies is always a time to celebrate, more so if you are a winner. At Thursday’s gala evening, agencies came, agencies won, agencies cheered. But the evening belonged to MindShare which won the Agency of the Year Award along with numerous others.
D-Day is finally here for the Emvies awards. Beginning from entries to the first round of judging to case study presentations, the awards have managed to excite media professionals with every passing round. Today the winners will finally walk away with their trophies.
Emvies 2005 has definitely taken the challenge of the awards a level higher as far as the presentations -- written and case studies -- are concerned. Now with judges left to take a call on who excelled in idea and its presentation, industry awaits the results with bated breath.
Another successful round of case study presentations has completed for Emvies and the judges said that this year has seen some of the most interesting presentation style vis-à-vis previous years. Thirty seven shortlisted entries were presented for Emvies event in two rounds. The entries were for awards to recognise efforts across categories like use of new media, innovation in radio, etc.
According to Vikram Sakhuja, Managing Director, Mindshare, Emvies has become bigger with the time. He said, "Within India, Emvies stands out as the only authoritative awards for the media industry. This is quite unlike the advertising and movies scene, inundated by several awards."
The Emvies committee has announced the shortlisted entries, which will make it to the final judging round. A sneak peek shows that that the highest number of short listed entries is from GroupM, divided between Mindshare at 11 and Maxus with three.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
