Emvies
The EMVIES committee has announced the shortlisted entries that will be a part of the final judging round. A sneak peek shows that the highest number of shortlisted entries is from GroupM, divided between Mindshare with 11 and Maxus with three. Lodestar has cornered the second highest number of shortlisted entries at eight. In total 11 media entities would be competing with each other at the case study presentation round on June 15.
The judging process of Emvies 2005 has completed, taking the event to the case study presentation round, which will give the final winners. Almost 36 judges were involved in this round to shortlist the entries from 260 to 37. The case study presentation is scheduled on June 15.
“We thought that this could be the right time to re-live some of the sizzling moments at the Emvies last year. To cut to the chase, around 60 odd delegates had turned up at the Taj Land’s End for the grand finale, and entertainment was big in the list of priorities. Said Abbas Muni from Carat, “The Emvies last year was a blast because there were some interesting entries that came by, and some high voltage entertainment.”
According to Nandini Dias, National Media Director, Lodestar, Emvies is crucial for the overall health and well being of the media industry. In conversation with Anushree Madan Mohan of exchange4media, she said Emvies is the most reputed among all the media awards.
The Emvies committee has once again decided to give in to the requests of media bodies like agencies, research organisations and channels to extend its entry date. The Ad Club will now accept entries till May 30, 2005.
Punitha Arumugham, CEO, Madison Media, feels Emvies is like the Oscar for the Indian media agencies. Sharing her views about Emvies with Anushree Madan Mohan of exchange4media, she said, “For us at Madison Media, it is at par with the top awards in any field.”
The call for entries for Emvies 2005 is on, and the last date is May 25. The grand finale will be on June 23 in Mumbai.
Emvies 2005 is all set to make more sizzle than ever before. Said Apurva Purohit, Chairperson, Emvies, "As with all Ad Club awards, Emvies looks at a particular aspect of the communication industry, in this case media, and rewards the best talent in that sphere. Shashi Sinha, President, Lodestar, believes that the previous year was a fantastic one for the agency, and this time around, the prospects look extremely bright. He said, "They have just released the entry forms, and we are just debating on what we must present for the occasion."
She has spent 50 years in the media world. Her contributions have made her an icon for the future professionals. EMVIES pays accolade to Helen Anchan with Lifetime Achievement Award. An upbeat Anchan compares her times with today’s, shares her life and views with exchange4media.com. Excerpts…..
After almost two months of rigorous activities, EMVIES 2004 has finally culminated and the awards ceremony saw the media industry in its prime best. The year 2004 marks various milestone successes for the group.
EMVIES 2004 has chosen its new set of heroes. The trophy extracted mixed response from the winners. While some were excited and some happy, some wanted more. The one thing that was common in all was the feeling of pride among the winners.
Indian media fraternity is waiting for the EMVIES. A culmination of case study presentations in Mumbai shared some of the best innovations of 2003. As per the audience, the EMVIES study was the most educative experience for media professionals.
For the last two years, Lodestar has performed well in the EMVIES by bagging the 'Media Agency of the Year' award once and then being the runner up agency. Shashi Sinha, Executive Director, Lodestar believes that one big advantage that the EMVIES provides is, being a platform that showcases media works.
On repeated requests from agencies, research organisations and channels, EMVIES committee has decided to extend the last date of accepting entries. The Ad Club will accept entries till June 9, 2004.
Advertising and media circle at the Capital is heated up with the EMVIES. The enthused industry is replete with excitements and hopes. Professionals welcome the new categories and special focus on media.
The response this year has already exceeded those in the previous years. The change is not just in the number of entries but also in the kind of entries, says Purohit.
Underlining the fact that EMVIES has played an important role in not just representing media evolution but also in boosting it, news publications cast their vote in favour of this media institution.
Introduced in 2000, EMVIES have no doubt come a long way. Kaushik Roy, one of the men behind the launch of EMVIES, takes us on the EMVIES journey.
We are trying to create a fever amongst broadcasters and agencies to put in their best in reading and understanding consumer behaviour, says L V Krishnan, CEO, TAM
EMVIES, as per Andre Nair, CEO, Group M, South Asia, is an encouragement not just for media specialist agencies but for all media practitioners. Interestingly, he states, “I wouldn’t compare EMVIES to international media awards for there are n
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
