Twitter to ban political ads from November 22

Twitter's stance on political ads is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads on the platform, saying it was a matter of free speech

e4m by exchange4media Staff
Updated: Oct 31, 2019 5:25 PM
Twitter

Twitter CEO Jack Dorsey has reportedly announced that the social media site will ban political ads from its platform from November 22nd.

According to reports, Dorsey said in a tweet, “A political message earns reach when people decide to follow an account or retweet,” Dorsey wrote in a Twitter thread. “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”

In another tweet, Dorsey said, “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.”

Twitter's stance is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads even if they include misinformation, saying it was a matter of free speech. US presidential candidate Elizabeth Warren has been running false political ads on Facebook in an effort to highlight how it allegedly allows politicians to lie on its platform.

Twitter will share its full policy on the decision on  15 November.

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