We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations

Shikha Paliwal Nov 11, 2019 9:40 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 9, 2019 8:51 AM

As per media reports, it is still not clear if Google will completely ban political ads

exchange4media Staff Nov 8, 2019 3:51 PM

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

exchange4media Staff Nov 5, 2019 8:52 AM

Mark Zuckerberg has also announced that it will soon launch its payments service WhatsApp Pay in India

exchange4media Staff Nov 1, 2019 9:07 AM

Facebook has registered revenue earnings of $17.652 billion

exchange4media Staff Oct 31, 2019 5:06 PM

Twitter's stance on political ads is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads on the platform, saying it was a matter of free speech

exchange4media Staff Oct 31, 2019 11:53 AM

Facebook has said it will be showing ads based on information users share in the tool - Preventive Health

exchange4media Staff Oct 30, 2019 8:40 AM

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

exchange4media Staff Oct 22, 2019 1:25 PM

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy Oct 22, 2019 7:55 AM

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal Oct 21, 2019 9:03 AM

As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers

Shikha Paliwal Oct 17, 2019 8:21 AM

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

The incorrect calculations had led advertisers to pay extra for video ads, reports said

exchange4media Staff Oct 9, 2019 7:49 AM

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli

exchange4media Staff Oct 1, 2019 1:13 PM

The creative playbook will enable marketers and agencies to look beyond conventional creative practices  

exchange4media Staff Sep 27, 2019 6:02 PM