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Diageo #CreativeComeback scheme?blur=25

The international roll out of #CreativeComeback scheme aims to bring back and support 100-women who have left the creative industries for more than a year into top creative leadership roles

exchange4media Staff Nov 13, 2019 1:30 PM

Sanjay Gupta?blur=25

We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations

Shikha Paliwal Nov 11, 2019 9:40 AM

Recap News?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 9, 2019 8:51 AM

Google?blur=25

As per media reports, it is still not clear if Google will completely ban political ads

exchange4media Staff Nov 8, 2019 3:51 PM

Facebook new logo?blur=25

The new corporate logo will appear on all the apps and is different from the widely recognised blue 'Facebook' logo of the main social network

exchange4media Staff Nov 5, 2019 8:52 AM

FB?blur=25

Mark Zuckerberg has also announced that it will soon launch its payments service WhatsApp Pay in India

exchange4media Staff Nov 1, 2019 9:07 AM

Facebook?blur=25

Facebook has registered revenue earnings of $17.652 billion

exchange4media Staff Oct 31, 2019 5:06 PM

Twitter?blur=25

Twitter's stance on political ads is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads on the platform, saying it was a matter of free speech

exchange4media Staff Oct 31, 2019 11:53 AM

Facebook?blur=25

Facebook has said it will be showing ads based on information users share in the tool - Preventive Health

exchange4media Staff Oct 30, 2019 8:40 AM

Sameer Singh?blur=25

In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization

Neeta Nair Oct 30, 2019 8:09 AM

Lotte?blur=25

The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels

exchange4media Staff Oct 24, 2019 5:23 PM

Big Bazaar Diwali?blur=25

The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

exchange4media Staff Oct 22, 2019 1:25 PM

Elections?blur=25

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy Oct 22, 2019 7:55 AM

Siddharth?blur=25

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal Oct 21, 2019 9:03 AM

Facebook?blur=25

As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers

Shikha Paliwal Oct 17, 2019 8:21 AM

Ajit Mohan Facebook India?blur=25

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

RoseTsou?blur=25

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Facebook?blur=25

The incorrect calculations had led advertisers to pay extra for video ads, reports said

exchange4media Staff Oct 9, 2019 7:49 AM

Ajay Kakar Aditya Birla Capital?blur=25

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

Bertolli?blur=25

The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli

exchange4media Staff Oct 1, 2019 1:13 PM