From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala
Shreshtha Verma Nov 12, 2019 8:59 AM
We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations
Shikha Paliwal Nov 11, 2019 9:40 AM
A number of Twitter users are reportedly upset over the policy on suspensions and verifications of accounts
exchange4media Staff Nov 8, 2019 4:53 PM
As per media reports, it is still not clear if Google will completely ban political ads
exchange4media Staff Nov 8, 2019 3:51 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 2, 2019 9:50 AM
The campaign started with cricketer Rohit Sharma’s tweets; a custom Hashtag #EverythingEverywhere was also created
exchange4media Staff Nov 2, 2019 9:32 AM
The 81-year old businessman who has not been active on social media gained nearly 50,000 likes and 85,000 followers in no time
exchange4media Staff Nov 1, 2019 1:49 PM
According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars
exchange4media Staff Nov 1, 2019 8:49 AM
Twitter India's revenue has increased by 31% to Rs 56.9 crore from Rs 43.4 in FY 2019
exchange4media Staff Oct 31, 2019 2:45 PM
Twitter's stance on political ads is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads on the platform, saying it was a matter of free speech
exchange4media Staff Oct 31, 2019 11:53 AM
Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season
exchange4media Staff Oct 30, 2019 8:50 AM
The total advertising revenue stands at $702 million in this quarter
exchange4media Staff Oct 25, 2019 9:00 AM
Twitter has launched several initiatives to provide real-time updates on the campaign trail
exchange4media Staff Oct 9, 2019 5:53 PM
The social networking service seeks apology in a blog post, says no personal data shared externally with partners or other third parties
exchange4media Staff Oct 9, 2019 5:28 PM
The campaign for ‘Durex Mutual Climax Condom’ was rolled out in four stages, with each step creating high-decibel awareness around female orgasms and gender inequality
exchange4media Staff Sep 30, 2019 3:17 PM
Athrey joins Twitter after over a year’s stint with India Today as Head of Marketing – Publishing
exchange4media Staff Sep 13, 2019 4:02 PM
Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more
Shikha Paliwal Sep 13, 2019 8:10 AM
We take a look at how the Twitterati reacted with some posts that went viral
exchange4media Staff Sep 6, 2019 11:01 AM
#Viswasam, #LokSabhaElections2019 and #CWC19 emerge as most tweeted hashtags for 2019
exchange4media Staff Aug 23, 2019 1:40 PM
It will only charge advertisers if at least 50 per cent of the ad is on screen for six seconds or more
exchange4media Staff Aug 20, 2019 8:56 AM
